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WELCOME

Retail Store Operations

NMIMS, Mumbai
ABOUT ME

PANTALOONS

ABG

IIM-A

DCE

DELHI
AGENDA

BRIEF ABOUT FASHION RETAIL INDUSTRY

STORE OPERATIONS OVERVIEW

PEOPLE

PRODUCT

PROCESSES

KPIs and P&L

TYPICAL CASE STUDIES - DISCUSSION

Q&A
Offline Fashion Retail Industry

Big Box
MBOs

Medium
Box MBOs

Private
Labels

International
Brands
STORE OPERATIONS OVERVIEW

PEOPLE PRODUCT PROCESS KPIs P&L


PEOPLE

EMPLOYEES CUSTOMERS LANDLORD

• Hiring • Relationship with


• Customer Service
• Training Mall Teams
• Experience
• L & D, Growth • Relationship with
• Convenience Landlord
• Productivity
• Store Ambience
• Unions
PRODUCT

SEASON ASSORTMENT VISUAL


MERCHANDISING

• No. of times a • Pricing & Quality • Display Standards


collection is made in • Brand Mix
a year basis the • Store Section
weather and supply • Range & Variety • Window
capabilities • Availability • Façade
• Sell Through • Video Walls
PROCESSES

SOP AUDITS Inventory


Management

• Defines how each • Various audits are • Accuracy


store has to operate done periodically
across the network to ensure • Shrinkage
standards • Inward/Outward
• Front End Processes
• Mystery (SAP)
• Back End Processes
• Commercial • Warehouse

• Safety, SOP • Negative Inventory


Key Performance Indicators

Sales Conversion No of Bills / Walk ins x 100

Walk Ins Basket Size Sold Quantity/ No of Bills

No of Bills Ticket Size Sales / No of Bills

Sold Quantity ASP Sales / Sold Quantity

Carpet Area SSPD Sales / Sqft / Day


P&L

Net Sales Revenue

Margin Revenue - COGS

Occupancy Costs towards rentals/occupation

OPEX Operating Expenses (manpower, fuel, security, HK)

Profitability Net Earning from the store


Typical Case Studies

LOW SALES
WALK IN OR
MARGIN

Low Sales Low


Profitability
Time for Q & A

[email protected]
+91- 86910 45315
Thank you

Abhishek Sharma
My Coordinates: [email protected]
+91- 86910 45315

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