Icang's Canapé
Icang's Canapé
EXECUTIVE SUMMARY
• WE KNOW FILPINOS ARE KNOWN AS FOOD LOVERS, AND
IT GAVE US AN IDEA TO INNOVATE IT A PRODUCT THAT
EVERYONE WILL SURELY CALL THIS PRODUCT OR
BUsInEss Icang’s canaPE BEcaUsE WE DOn’T JUsT
STICKT TO ONE BUT WITH TWO DIFFERENT OF FOOD
THAT WILL MAKRE SATISFACTION TO OUR CUSTOMER.
INTRODUCTION
• Icang’s canaPE sMaLL BUsInEss THaT PEOPLE
CAN AFFORD IT, THE BUSINESSS OFFERED CANAPE
WITH FLAVOR OF EGG AND BACON, AND SWEET AND
SPICY CANAPE. THIS IS OWNED BY RICA LAYUGAN
GAMMAD IT IS LOCATED NEAR IN THE SCHOOL AT
OUR LOCALITY SPECIALLY AT STA. ROSA IGUIG,
CAGAYAN. I WILL DO MY RESPONSIBILITIES IN MY
BUSINESS.
MISSION VISION
• TO GIVE SATISFACTION • TO EARN A GOOD PROFIT.
TO OUR CUSTOMER WITH • TO BE AMONG CREATIVE
OUR PRODUCT HAVING AN LEADER IN CANAPE
AFFORDABLE PRICE. MARKET.
• TO GAIN MARKET
POSITION.
MARKET ANALYSIS
STRENGTHS WEAKNESSES
MY STRENGTHS IS • MY WEAKNESSES IS MY
PRODUCTS ARE AT AN COMPETITOR THAT WE
AFFORDABLE PRICE. HAVE THE SAME PRODUCT.
OPPORTUNITY THREAT
• NEW PRODUCT • THE THREAT IN MY
BUSINESS IS THE
COMPETITOR THAT HAVE
WE HAVE THE SAME
PRODUCT.
MARKET ANALYSIS
(COMPETITORS)
THE MAJOR COMPETITORS OF THE CANAPE
WHERE IT IS LOCATED AT BOUNDARY OF THE
SCHOOL IN UGAC ELEMENTARY SCHOOL AND
CARIDAD B. TRINIDAD NATIONAL HIGH SCHOOL.
MARKET ANALYSIS (CUSTOMER)
• BARANGAY PERMIT
• MaYOR’s PERMIT
• DEPARTMENT OF TRADE INDUSTRY (DTI)
• CERTIFICATE FROM THE BUREAU OF FOOD
AND DRUGS OR (BFAD)
PRODUCT PRICE