Megatrends
Megatrends
1. Humans create fads and trends, and at the same time are
influenced by them.
2. Fads are sustained behavior that turns into lifestyle,
mindset, and values.
3. Trends and fads are crucial in the human evolutionary
process.
4. Fads have predictable rise and fall.
5. Friendster is an example of a trend.
6. Fads fade when the perception of novelty is gone.
7. Globalization links people together and opens new
ways of communicating and creating new goods and
services.
8. Fads can sustain trends.
9. We innovate lifestyles through trends and fads.
10. Teleserye is an example of a fad.
1.True 6.True
2.False 7.True
3.True 8.True
4.False 9.True
5.False 10. False
MEGATRENDS
AND
GAME CHANGERS
•Bob Johansen (Institute for the Future)
-A Silicon Valley-based think-tank,
devotes much of his work to
developing a 10-year forecast based
on emerging social, economic,
political, and technological trends.
“it’s a VUCA world” out there.
V – Volatility
U – Uncertainty
C – Complexity
A – Ambiguity
•Volatility and Uncertainty – prompt the
world leaders to worry yet motivated to
grapple with the unknown to make it less
volatile and less uncertain.
•Complexity and Ambiguity – are also
characteristics that can be tamed with
knowledge, skills, and right attitude.
V - Vision
U - Understanding
C - Clarity
A - Agility
•Vision – being able to plan ahead by
making sense of what is happening right
now and then charting the future that must
be achieved.
•Understanding – grasping the situation and
all relevant factors, including and most
importantly the history, that undergird the
situation.
•Clarity– discerning the data that
is important and relevant to use.
•Agility– the capacity to adjust,
innovate, and think of better
systems to replace old and
outmoded ways of doing.
MEGATRENDS
•“Interdisciplinary long-term trends that will determine
the future for a large part of the world.”
•It may be slow to form but exhibits a transformative,
sometimes dramatic, impact on broad array of human
activities, processes, and perceptions, both in
government and in society. Its influences and impact
may live for decades.
MOODY (2005)
•Megatrends as always in the scale of the global,
emerging as “macroeconomic and geostrategic forces
that are shaping our world, and our collective futures
in profound ways.”
•These forces create implications that are farranging
and varied, bringing with them both risks and
opportunities.
SIX CATEGORIES OF MEGATRENDS