Professional Documents
Culture Documents
Stop AI Proposal
Stop AI Proposal
BT Global Services makes high-end communications devices for CEOs and executives
around the world. In Vietnam, Vero Public Relations helped to promote BT’s entire
product line, including a state-of-the-art virtual meetings tool that can be found in
executive board rooms around the world.
Violation of intellectual property rights is a serious issue in Thailand and Vietnam. Vero
Public Relations has helped the Business Software Alliance engage with key government
stakeholders and the business community in Thailand and Vietnam to promote the
economic value that respect for intellectual property and trademarks can deliver.
Reaching Vietnam top executives from banking industry, securities firms and investment
funds, Interbank Forex, the U.S.-based broker of off-exchange retail foreign currency,
looked for broker partners in Vietnam. In order to help them extend their business
network, we organized a cocktail reception with the participation of top executives from 75
banks, securities firms and investment funds.
Vero Public Relations Experience
The East Meets West Foundation is Vietnam’s longest-serving NGO. We were tapped to
support East Meets West in public relations support and celebrity endorsements for their
20th anniversary gala ball, which attracted 200 of Vietnam’s leading business people and
entrepreneurs. We also leveraged a performance by Y Lan, her first-ever live show in
Vietnam.
Promoting the value and quality of Italian goods and services is the task Vero Public
Relations manages for the Italian Chamber of Commerce in Vietnam. Through web
development, and a new brand identity campaign, we are helping the chamber of commerce
reinforce it’s image as the face of Italian commerce in Vietnam.
Vero Public Relations headed a social media campaign to support Asia Pacific Breweries in
their efforts to promote responsible drinking in Vietnam. We engaged Vietnam’s leading
lifestyle bloggers, helped them throw 2009 New Years Eve Parties, and then engaged the
bloggers to develop content with positive messages about responsible drinking.
Reaching Vietnamese youth and their parents was the key objective for Vero Public
Relations in a major project for the elite boarding school, Cempaka International
Ladies College. Vero Public Relations hosted events and press meetings to highlight
the attributes of the Cempaka brand in Vietnam.
The Global German company TUV SUD hired Vero Public Relations to launch their
new laboratory in Vietnam and reach out to Vietnam’s leading fashion creators and
garment producers. In addition to special events for key TUV SUD customers and
new client prospects, we organized a nationwide media campaign to help drive new
business for TUV SUD’s new lab in Vietnam.
Client References
Melissa Cheah
Communication Manager – Marine & Asia Pacific
Rolls-Royce Singapore Pte. Ltd.
25 International Business Park #04-55/59 German Centre
Singapore 609916
DID: 65-65948180 Gen: 65-65948150
Fax : 65- 65948199 Mobile: 65-90698474
Email: [email protected]
Roland Chan
Director – Marketing Asia, Business Software Alliance
Malaysia Representative Office - Level 36 Menara Maxis-Kuala Lumpur City Centre
50088 Kuala Lumpur - Malaysia
Telephone: +60 3 2615 0180
Fax: +60 3 2615 0181
Email: [email protected]
Abigail DeGraff
Global Public Relations and Social Media Specialist
Interbank FX
Direct: 801.930.6833
Toll Free: 866.468.3739 x6833 Fax: 212.884.0609
Email: [email protected]
Target Audience
Who are they? Communication needs?
Primary audience
•Residents of the Tay Ho neighborhood •To be aware of the risks associated with their daily
(regular consumers of •Men and women who have their own consumption of poultry products
poultry products) family with children to take care of •To take care of their loved one in the best way possible
•Urban, upscale with middle to high by choosing the certified products
incomes •To be socially responsible by playing their individual role
•Highly concerned with health issues in preventing the mutation and dissemination of
diseases originated from animals/birds
Secondary audience
•Outlets of poultry products for those of •Concerned with certifications and standardizations as a
(Supermarkets, middle to high incomes means to reassure/attract their customers
restaurants, and
hotels) •Present at consumers’ convenience •Show them being socially responsible as major
•Information disseminating points educational hubs on the public’s perception
Communication Objectives
• To advertise the Naturally Vietnam products by
contracting with HORECA publications and other
appropriate magazines to place advertisements of NVN
products and retail outlets.
To secondary audience:
• Being certified and standardized in the system providing
safe poultry products in the area is the way to show your
corporate responsibility towards preventing the possible
outbreak of HPAI.
The themes
Website: veropr.com
Blog: veropublicrelations.blogspot.com/
Facebook: facebook.com/veropublicrelations