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CONSUMER PERCEPTION On Xiaomi
CONSUMER PERCEPTION On Xiaomi
ON
EMERGING SMARTPHONE BRAND
XIAOMI
ABOUT XIAOMI
Xiaomi better known as ‘Mi’
Sampling size :-
The questionnaire was online and shared through social sites. We received
314 responses out of which We found 310 suitable for our study.
Sampling Techniques :-
In this research We have chosen Simple Random & Convenient sampling.
Scale:-
Paired comparison.
Likert Scale.
Rank Order.
PROBLEM STATEMENT
47.10% 71%
Female
53%
Male
6% 31%
YES
NO
94% 69%
YES NO
350
350
38 33 35 24 15 21
300 76 300 63
250 86 78 86 88 97
113
200 93 250
350
350
23 9 19 21 10 8 8
300 50 300
81 63 83
250 105 88 105 250 96
119 200 128
200
109 123 147 136
150 111 116 150
100 98 70 100 76
53 51 49 49 57
50 32
11 18 34 19
50
21 23 35 26
0 0
Xiaomi Oppo Lenovo Vivo Xiaomi Oppo Lenovo Vivo
12% 8%
80%
23% 1%
77%
Yes No May be
RESEARCH FINDINGS