The 4Ps of Innovation

BPME2023 CREATIVITY & INNOVATION (GROUP D)
SECOND SEMESTER SESSION 2019/2020 (A192)
Prepared by : PAVITRA A/P NADARAJA (259037)
Lecturer: Prof. Madya Dr. Armanurah Binti

Mohamad
1) Product
• The Galaxy Fold launched on September 2019.
Innovation
• Samsung company created this Galaxy Fold in completely different
way, than customers have used to see what was meant with
smartphone by adding :
a) Six cameras, built into the front and back of the phone, for
maximum capturing capabilities.
b) Dynamic AMOLED display provides HDR10+ color and contrast
with Dynamic Tone Mapping to ensure lifelike hues in each scene
on-screen.
c) The display is engineered to reduce harmful blue light without the
use of filters, to keep colors true while lessening eye strain.
Example 1 : Samsung Galaxy
Fold • Therefore, can see that in the 4p’s ”the product” defines the changes,
updates, redesigns or re-engineering that’s been done to existing
products.
Example 2 :Dyson V11 Torque
Example 2 :Dyson V10
Drive Cordless Vacuum Cleaner
Absolute
• Dyson V11 Vacuum cleaner launched in September 2019.

• The Dyson V11 has more raw suction power than the V10. The V11 is able to create 185 AW of suction power
on max mode, compared to the V10, which can only create 140 AW.
• It has powerful cleaning, great battery life, and features you won’t find anywhere else.
• LCD screen - Shows current performance, including selected power mode, remaining run time, filter
maintenance reminders and blockage reports.
• More hygienic bin-emptying design.
2)
Process
Innovation
Example 1 : ZARA Clothing
• Zara is one of greatest examples of process innovation.

• Zara don’t spend money on commercials, because they are spreading their ‘brand’ with
verbal communication between customers and with their label only on their bags.
• Zara have innovative manufacturing process, which allows them to be quick in responding
and sending clothes to their shops, and they also do some re-designing in that time.
• Zara Design team are producing 18,000 different models of clothes per year, that’s about 70
every working day in a continuous process.
• Zara’s process innovation makes this company fast and market-responsive, which is more
then enough to keep their top position among fashion brands.
Example 2 : Ford Company
• On December 1, 1913, Henry Ford installs the first moving assembly line for the mass production of an
entire automobile.
• Henry Ford's invention of the world's first moving assembly line. This process change not only simplified
vehicle assembly but shortened the time necessary to produce a single vehicle from 12 hours to 90 minutes.
• Ford’s Model T, introduced in 1908, was simple, sturdy and relatively inexpensive–but not inexpensive
enough for Ford, who was determined to build “motor car[s] for the great multitude.”
• The most significant piece of Ford’s efficiency crusade was the assembly line.
3)
Position
Innovatio
n
Example 1 : Lighter
• Bic opened up new market segments targeting individuals based on age and gender.
• Lighters included the cigarette pocket lighters for men and Bic Megalighter for BBQ parties and
kitchen use.
• In order to survive the competitive market, Bic had to use the innovation mix to improve several
business aspects and that’s what made the whole difference. If they thought of their image as only a
company that produces pens, they wouldn’t have taken any steps forward.
Example 2 : Haagen Dazs
• Bic opened up new market segments targeting individuals based on age and
gender.
• Lighters included the cigarette pocket lighters for men and Bic Megalighter
for BBQ parties and kitchen use.
• In order to survive the competitive market, Bic had to use the innovation
mix to improve several business aspects and that’s what made the whole
difference. If they thought of their image as only a company that produces
pens, they wouldn’t have taken any steps forward.
4) Paradigm
Innovation
Example 1 : Rolls-Royce
• Rolls Royce – from high quality aero engines to service company offering ‘power by the hour’.
• Power-by-the-Hour', a Rolls-Royce trademark, was invented in 1962 to support the Viper engine on the de
Havilland/Hawker Siddeley 125 business jet.
• A complete engine and accessory replacement service was offered on a fixed-cost-per-flying-hour basis.
This aligned the interests of the manufacturer and operator, who only paid for engines that performed well.
• Rolls-Royce Corporate Care®, launched in 2002, added a range of additional features. These include
Engine Health Monitoring, which tracks on-wing performance using onboard sensors; lease engine access
to replace an operator's engine during off-wing maintenance, thereby minimizing downtime; and a global
network of authorized maintenance centers to ensure that world-class support is readily available to
customers whenever required.
Example 2 : IBM.Com
• IBM – moving up from hardware into services and mixing in some business software.
• Up from half in 2000, Services and software accounted for more than 80 percent of I.B.M.’s business,
from. In that time, the company sold hardware businesses including flat-panel displays, disk drives,
personal computers and printers.
• The company’s big research arm has been retooled to tilt toward services, and it worked with universities
to develop services science courses at more than 400 schools in 50 nations.

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BPME2023 CREATIVITY & INNOVATION (GROUP D)

SECOND SEMESTER SESSION 2019/2020 (A192)

Prepared by : PAVITRA A/P NADARAJA (259037)

Lecturer: Prof. Madya Dr. Armanurah Binti

• Dyson V11 Vacuum cleaner launched in September 2019.

• Zara is one of greatest examples of process innovation.

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