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  • What Mean Youtube Ads?

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    Hung Tran
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    The document discusses different types of advertisements that can be used on YouTube, including YouTube ads, YouTube masthead ads, TrueView ads, standard display ads, overlay ads, and sponsored cards. It provides details on how each ad type works, targeting options, pricing and sizing. The document also outlines the steps to create a YouTube advertising campaign, including choosing videos, setting a budget, creating ad content, signing into Google AdWords, and confirming payment information.

    Original Description:

    types of youtube advertising

    Original Title

    Youtube-Ads

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    The document discusses different types of advertisements that can be used on YouTube, including YouTube ads, YouTube masthead ads, TrueView ads, standard display ads, overlay ads, and sponsored cards. It provides details on how each ad type works, targeting options, pricing and sizing. The document also outlines the steps to create a YouTube advertising campaign, including choosing videos, setting a budget, creating ad content, signing into Google AdWords, and confirming payment information.

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    Download as pptx, pdf, or txt
    329 views26 pages

    What Mean Youtube Ads?

    Uploaded by

    Hung Tran
    The document discusses different types of advertisements that can be used on YouTube, including YouTube ads, YouTube masthead ads, TrueView ads, standard display ads, overlay ads, and sponsored cards. It provides details on how each ad type works, targeting options, pricing and sizing. The document also outlines the steps to create a YouTube advertising campaign, including choosing videos, setting a budget, creating ad content, signing into Google AdWords, and confirming payment information.

    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 26

    Youtube Ads

    What mean Youtube Ads?


    Youtube Ads

    Can advertise in the form of text, banner (image) or video on Youtube


    Advantages of Youtube Ads
    • Diversity in the way of advertising
    • Youtube ads have high coverage
    • Own a separate and highly interactive
    communication channel
    • Access social media
    • Cost savings
    • Slide này nhạt quá làm nó mặn lên Ngọc
    Youtube Ad allows you to target in detail with the portrait of the customer you are targeting.
    Youtube Masthead
    Youtube Masthead

    Youtube Masthead is a form of banner and clip advertising


    exclusively at the homepage of Youtube Vietnam website.
    Youtube Masthead

    In website

    • Youtube Masthead is sold under CPD (Cost


    Per Duration) and CPM (Cost Per Mille)
    • Size: Banner 970x250 with advertising
    video
    • Cost: between 12.000 and 15.000 USD/day
    depending on set up and display.
    (trungtamgoogle.com)
    In Android app
    Youtube Masthead
    • Advantages:
    – Since ads will appear on the home page, it will receive high interaction,
    attract users to see and high click rates.
    – Only your ad appears 100% at the position of YouTube Vietnam home
    page in 24 hours.
    TrueView Ads

    Users choose videos to watch

    Before the video starts, users will see the content of the
    promotional video within 5 seconds

    If the user chooses to skip the ad, the advertiser will not lose
    money.
    Trueview In-stream Ads
    Skippable Video Ads
    - Ads will run when user play video, after 5 seconds users can choose to
    skip ads.
    - Ads will run before, during, or after a video starts on Youtube
    - Advertisers are only charged if a viewer watches at least 30 seconds of
    your video (or the entire video if your video is less than 30 seconds)
    Trueview In-stream Ads
    Non-skippable Video Ads

    - In Vietnam, Youtube
    allows the maximum
    length of this type of
    advertising to be 15s.
    - Youtube also added
    the name called
    Bumper Ads for Non-
    skippable advertising
    with a duration of 6
    seconds
    Trueview In-display Ads

    Trueview In-display Ads appears as Suggested Video on Youtube


    Size: 300x250 or 300x60
    Trueview In-search Ads

    In-Search Ads is a format in TrueView ads, which appear in YouTube search results.
    Standard Display Ads

    This ad will appear on the Suggested videos


    Size of this ad will be 300x250 or 300x60 in the form of GIF or image.
    Overlay Ads

    -Semi-transparent overlay
    ads that appear on the
    lower 20% portion of your
    video.
    -Size: 468x60 or 728x90
    image ads or text
    Sponsored Cards
    - Sponsored cards display content that may be relevant
    to your video, such as products featured in the video
    Google Display Network (GDN)
    • GDN is a form of display advertising that is placed on
    the websites of the units that Google links to,
    including YouTube.
    Reference price list

    Source: Dichvuseo.com
    How to help make your YouTube channel and
    videos more attractive?
    • Optimize videos with each keyword
    • Use keywords in every major part of the video
    • Enhance video sharing for many people across
    networks
    • Build relationships with video uploaders with
    similar content
    • Actively encourage viewers to act
    How to start a Youtube advertising
    campaign?

    Video Budget
    1. Access the video manager

    Choose videos that you want your ads to show to reach users
    Dòng này là giải thích cho bức hình á. Chữ nhỏ thui nha
    2. Create a campaign

    Create a new video advertising campaign on Youtube


    3. Budget selection

    Set up a budget for this YouTube video ad campaign


    4. Building advertising content

    Create content for ads, with titles, descriptions and avatars


    5. Sign in to Google AdWords

    Log in to your Google AdWords advertising account to complete the campaign


    6. Confirm payment information

    In order for ads to be deployed you need to confirm the payment information
    Conclusion
    To successfully advertise on YouTube, you
    need to consider 2 main factors:
    1. The advertisement sample meets the
    criteria of that type
    2. Aim for the right target customers

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