Mergers & Acquistion V/s Organic As A Growth Strategy: Brought To You By
Mergers & Acquistion V/s Organic As A Growth Strategy: Brought To You By
Strategy
1. Cultural clash
2. Loss of differentiation
3. A major distraction
4. Marketplace confusion
5. Loss of brand strength
Organic Business Growth
Organic growth is also Known as internal growth.
Organic growth happens when a business expands its own operations
rather than using takeovers and mergers.
Organic growth can come from :
1. Increasing existing production capacity through investment in new
capital and technology
2. Development & launch of new products
3. Finding new markets through exports
4. Growing a customer base through marketing.
Advantages of Organic Growth
1. Less risk than external growth (e.g. through mergers and
takeovers).
2. Can be financed through internal funds (e.g. retained profits)
3. Builds on a business’ existing strengths (e.g. brands, customers)
4. Allows the business to grow at a more sensible rate in the long
run.
5. Less disruptive changes mean workers' efficiency, productivity &
morale remain high.
6. Less integration challenges and restructuring
Disadvantages of Organic Growth
1. Growth achieved may be dependent on the growth of the overall
market
2. Hard to build market share if business is already a leader
3. Slow growth – shareholders may prefer more rapid growth of
revenues and profits
4. Franchises (if used) can be hard to manage / monitor effectively.
5. Businesses might miss out on opportunities for more ambitious
growth by only growing internally
6. May decrease organisation's competitive edge.
How to choose what’s right for your
business?
• It’s usually best to explore both options thoroughly before heading
too far down either path.
• The question of whether - to grow organically or inorganically - must
be answered individually by each business owner based on their own
unique circumstances.
• Strategic planning is required to ensure growth is both attainable and
sustainable over a long enough period to achieve the company’s goals
and justify the expense and effort required.
• Keep a sharp eye on your competition - both large and small - and
look for where synergies can be identified or created so that a merger
or acquisition creates added value for everyone involved.