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  • Correlation and Association: D. Prem Raja Ap / It Kare

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    Rajalaksmi Prem
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    Correlation discovers relationships between two variables, while association finds the probability of items occurring together. Market basket analysis examines customer transactions to plan marketing strategies and design catalogs by analyzing which item combinations are frequently purchased together. Association rule mining involves finding frequent itemsets and generating rules from them. Methods like partitioning, sampling, item merging, and item skipping can improve the efficiency of mining large datasets, while constraint-based mining applies filters like knowledge, data, dimension, and rule constraints.

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    Correlation discovers relationships between two variables, while association finds the probability of items occurring together. Market basket analysis examines customer transactions to plan marketing strategies and design catalogs by analyzing which item combinations are frequently purchased together. Association rule mining involves finding frequent itemsets and generating rules from them. Methods like partitioning, sampling, item merging, and item skipping can improve the efficiency of mining large datasets, while constraint-based mining applies filters like knowledge, data, dimension, and rule constraints.

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    19 views11 pages

    Correlation and Association: D. Prem Raja Ap / It Kare

    Uploaded by

    Rajalaksmi Prem
    Correlation discovers relationships between two variables, while association finds the probability of items occurring together. Market basket analysis examines customer transactions to plan marketing strategies and design catalogs by analyzing which item combinations are frequently purchased together. Association rule mining involves finding frequent itemsets and generating rules from them. Methods like partitioning, sampling, item merging, and item skipping can improve the efficiency of mining large datasets, while constraint-based mining applies filters like knowledge, data, dimension, and rule constraints.

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    of 11

    Correlation and

    Association

    D. Prem Raja
    AP / IT
    KARE
    Correlation
    • Correlation is often used as a primary
    technique to discover relationship
    between two variables
    Association
    • Association in a data mining function
    that discovers the probability of the
    co-occurrence of items in a
    collection.
    What is Market basket
    Analysis?
    • Market basket Analysis may be
    performed on the retail data of
    customer transactions at a store.
    That can be used to plan marketing
    (or) advertising strategies (or) in a
    design of new catalog. This helps the
    retailers to plan which items to put
    on sale at reduced prize.
    What is Association Rule
    Mining?
    • It can be viewed as a two step
    process
    – Find all Frequent item-set
    – Generate strong association reles from
    the frequent item-set.
    Methods to improve the efficiency of
    mining
    • Partitioning: Partitioning the data to
    find candidate item-set
    • Sampling: Sampling approach is to
    pick a random sample S of the given
    data D
    Pruning Strategies in Data
    Mining
    • Item Merging – Combining the similar
    kind of items in to one.
    • Item Skipping – Skipping unwanted
    data and keeping the wanted one.
    What are constraint based
    association mining?
    • Knowledge based Constraint
    • Data Constraint
    • Dimension / Level based Constraint
    • Rule Constraint

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