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  • A Presentation On CSR: Corporate Social Responsibility: Wisdom or Window Dressing?

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    Harsh Bir Kaur
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    This document summarizes a presentation on corporate social responsibility (CSR). It defines CSR as operating ethically and meeting social expectations. The presentation discusses the objectives, types, and channels of implementing CSR. It provides examples of large Indian companies like Tata, Birla, Mahindra, and ONGC that have implemented impactful CSR programs in areas like education, healthcare, livelihoods, and infrastructure. While CSR can promote profits and reduce regulation, some argue many companies only do token CSR for marketing without transparency around impacts and spending. Overall, the concept of CSR is evolving as companies recognize their role in social development.

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    This document summarizes a presentation on corporate social responsibility (CSR). It defines CSR as operating ethically and meeting social expectations. The presentation discusses the objectives, types, and channels of implementing CSR. It provides examples of large Indian companies like Tata, Birla, Mahindra, and ONGC that have implemented impactful CSR programs in areas like education, healthcare, livelihoods, and infrastructure. While CSR can promote profits and reduce regulation, some argue many companies only do token CSR for marketing without transparency around impacts and spending. Overall, the concept of CSR is evolving as companies recognize their role in social development.

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    142 views19 pages

    A Presentation On CSR: Corporate Social Responsibility: Wisdom or Window Dressing?

    Uploaded by

    Harsh Bir Kaur
    This document summarizes a presentation on corporate social responsibility (CSR). It defines CSR as operating ethically and meeting social expectations. The presentation discusses the objectives, types, and channels of implementing CSR. It provides examples of large Indian companies like Tata, Birla, Mahindra, and ONGC that have implemented impactful CSR programs in areas like education, healthcare, livelihoods, and infrastructure. While CSR can promote profits and reduce regulation, some argue many companies only do token CSR for marketing without transparency around impacts and spending. Overall, the concept of CSR is evolving as companies recognize their role in social development.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 19

    A Presentation on CSR

    Corporate Social responsibility:


    Wisdom or Window Dressing?

    Submitted by:
    Antara Choudhury
    Jagannath Swain
    Harsh Bir Kaur
    Papiya Das
    Nilanjan Mukherjee
    Amit Kumar Shaw
    What is CSR ??
    • Corporate Social Responsibility is defined as
    operating a business that meets or exceeds
    the ethical, legal, commercial and public
    expectations that society has of business at a
    given point of time.

    • The concept of corporate social responsibility


    means that organizations have moral, ethical,
    and philanthropic responsibilities in addition
    to their responsibilities to earn a fair return
    for investors and comply with the law.
    Objective
    • Generate awareness and impart skills amongst the
    corporate, civic bodies and govt. bodies regarding the
    importance of Corporate Social Responsibility as an
    effective tool for creating an enabling environment of
    equitable partnership between civil society and business.

    • To encourage responsible business practices amongst


    organizations
    Types of CSR

    • Cause related marketing.


    • Cause promotion.
    • Socially responsible business practice.
    • Community Volunteering.
    • Corporate philanthropy.
    • Corporate social marketing.
    Channels for Implementing CSR
    • In-house team.
    • Trust or foundation as an independent arm of
    the company.
    • Non Government organization.
    • Industry Consortia.
    • Collaborating with ongoing governmental
    programs.
    Indian Companies implementing CSR

    •The Indian corporate sector spent US$ 6.31 billion on social


    expenditure during 2007-08, up from US$ 3.68 billion spent
    during the previous fiscal. The Steel Authority of India Ltd (SAIL),
    the country's largest steel company, spent US$ 21.05 million on
    CSR last year; Tata Steel Ltd, (which runs a 850-bed hospital and
    rural projects in 800 villages around Jamshedpur), spends about
    US$ 31.58 million as part of its annual revenue expenditure.
    Now there are plans to also introduce CSR in the small and
    medium enterprises (SME) sector to increase its reach in remote
    areas.
    Tata Group
    The mission of the Tata Corporate Social
    Responsibility program is to make a positive
    impact on the communities in which the
    company does business through its support
    of select programs, outreach efforts and
    initiatives that improve and enhance the
    quality of life.

    Their goal is to make things better for the


    planet, better for people, better for
    business, better now, better for the future.
    Over the years, the Tata philosophy to 'Give back
    what you get' has been followed by all their
    enterprises across India. Be it relief measures, rural
    development, health care, education and art and
    culture, they have been very forthcoming. As result
    every year, the Tata Group's contribution to society
    has been phenomenal.
    Birla
    • Vision – “to actively contribute to the
    social and economic development of
    the communities in which we
    operate. In so doing build a better,
    sustainable way of life for the weaker
    sections of society and raise the
    country’s human development index ”.

    (Mrs. Rajashree Birla, Chairperson, Aditya Birla


    Centre for Community Initiatives and Rural
    Development).
    • The focus areas that have emerged are Education,
    Health care, Sustainable livelihood, Infrastructure
    development, and espousing social causes. All of our
    community projects are carried out under the aegis of
    The Aditya Birla Centre for Community Initiatives and
    Rural Development provides the vision under the
    leadership of its Chairperson, Mrs. Rajashree Birla.
    • This vision underlines all CSR activities. Every
    Manufacturing Unit has a CSR Cell. Every Company has
    a CSR Head, who reports to the Group Executive
    President (Communications & CSR) at the Centre. At
    the Company, the Business Director takes on the role
    of the mentor, while the onus for the successful and
    time bound implementation of the projects is on the
    various Unit Presidents and CSR teams. To measure the
    impact of the work done, a social satisfaction survey /
    audit is carried out by an external agency.
    Mahindra

    • Corporate Social Responsibility has always been an integral


    part of the Mahindra Group's vision and the cornerstone of
    our Core Value of Good Corporate Citizenship.
    - Keshub Mahindra, Chairman

    •   The Mahindra Group defines Corporate Social Responsibility


    as making socially responsible products, engaging in socially
    responsible employee relations and making a commitment to
    the community around it. At the Mahindra Group, Corporate
    Social Responsibility is not just a duty; it's a way of life.
    • In 2005, the Group celebrated its 60th anniversary by renewing its
    commitment to Corporate Social Responsibility. It pledged to dedicate 1%
    of its profit (after tax), on a continuous basis towards Corporate Social
    Responsibility. A unique kind of ESOPs - Employee Social Options was
    launched to enable Mahindra employees to involve themselves in socially
    responsible activities of their choice. The Group also announced a special
    gift: to provide free cochlear implants to 60 profoundly hearing-impaired,
    under-privileged children.
    • In addition to giving impetus to the Nanhi Kali project for the girl child
    and the Mahindra All India Talent Scholarship for the economically
    disadvantaged, the Mahindra Group is planning to set up two Mahindra
    Pride Schools. These schools will offer a variety of courses, with an
    emphasis on employability, including training for Information Technology,
    Retail, Automotive Engineering etc. They will provide new skills and
    capabilities to the weaker sections of society, particularly the scheduled
    castes and scheduled tribe youth. While these projects are already
    underway, plans for more social initiatives are on the anvil.
    ONGC
    The mission of ONGC stated that the company
    would have an "abiding commitment to
    health, safety, and environment to enrich
    quality of community life."And this mission
    was reflected in its CSR activities. CSR at ONGC
    began as a philanthropic activity where the
    company contributed to several socio-
    economic developmental programs like
    building schools and hospitals, developing
    agriculture and cottage industry, building
    infrastructure facilities, etc., around its areas
    of operation on an ad hoc basis...
    Work Center Level & Community
    Development Programs
    ONGC was involved in various
    community development programs
    like promoting literacy and higher
    education by providing grants or
    scholarships to the economically
    disadvantaged, donating money for
    the construction and renovation of
    schools, promoting healthcare by
    organizing medical camps, eye camps,
    through mobile dispensaries, etc...
    Arguments For CSR
    • Balances corporate power with responsibility
    • Discourages government regulation.
    • Promotes long term profits for business.
    • Responds to changing stakeholders demand.
    • Corrects social problems caused by business.
    Arguments Against CSR
    • Many companies are only making token gestures towards CSR in tangential ways such as
    donations to charitable trusts or NGOs, sponsorship of events, etc.

    • Most companies use CSR as a marketing tool to further spread the word about their business.
    For instance, donation of a token amount to some cause on purchase of a particular product.
    The fact that companies are hiring advertising agencies for their CSR further highlights this.

    • Very few companies openly state the processes followed by them, the damage caused by
    these processes, and the steps taken to minimize this damage.

    • Very few companies state how much they spend on CSR. There is no mention of the amount
    spent in any of their balance sheets or annual reports. Most companies just list and describe
    their CSR activities and seem to be spending minimal amounts on CSR

    • Generally speaking, most companies seem either unaware or don’t care about CSR. However,
    all companies can be considered to be an upward learning curve with respect to CSR and it is
    expected that the situation will improve.
    Conclusion
    • The concept of corporate social responsibility has gained
    prominence from all avenues. Organizations must realize
    that government alone will not be able to get success in
    its endeavor to uplift the downtrodden of society. The
    present societal marketing concept of companies is
    constantly evolving and has given rise to a new concept-
    Corporate Social Responsibility. Many of the leading
    corporations across the world had realized the
    importance of being associated with socially relevant
    causes as a means of promoting their brands. It stems
    from the desire to do good and get self satisfaction in
    return as well as societal obligation of business.  
    THANK YOU..!!

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