Employer Branding

By:
Mitul Mecwan
Niraj Patel
Aygun Musazade
Fan Zibo
words, employer
brand is how people
perceive the
company’s values
and work
environment.–
whether
intentionally or not –
to promote its
unique identity as an
employer among
current and potential
employees.
Examples
Walmart is an
American retail
corporation that
operates a chain of
discount department
stores. Based on
revenue, Walmart is
literally the largest
company in the
world. With 2.4
million employees
worldwide, it’s safe
to say the retail
giant knows a
something more
about employer
branding.
Walmart has an amazing
careers website—but it’s much
more than that. The company
manages an Instagram account
called @walmartworld, where
they share fun, real-life
employee content from Walmart
locations around the world.
The #TeamWalmart stories range
from heart-warming to fun and
inspiring. They also recognize
different employees and teams
for a job well done—something
that’s sure to catch the attention
of potential job seekers.
TCS (Tata Consultancy
Services) Employer
Brand • TCS
h a
numb s recently
Top E er one in ranked
acific mployer the
as w 2 0 1 9 I nstitu
r
ell as ankings te Asia P
top e t
mplo he numb
this w yer in er on
as t he re A u strali e
talen su l t o a,
t m an f it s
and a agem
initia number o ent strate
tives f o t h g y
acros er
s the
firm.
Encouraging health and
wellbeing
TCS encourages employees to regularly participate in
sporting and fitness activities to ensure they stay fit, and a
range of initiatives are available to employees within TCS
campuses, including yoga and aerobics, coaching in tennis
and badminton, as well as cricket and football
tournaments.
TCS has introduced “Fit4Life” and “Purpose4Life” to
motivate employees to take care of their fitness, and in
giving back to the society respectively.
Investing in
talent
TCS is a company that has largely

grown organically, and he said this
has required a substantial
investment in talent development
to ensure employees have the best
available digital skillset and are
able to work with maximum agility.
To help support this, TCS has one
of the world’s largest corporate
training programs with hundreds of
thousands of employees trained in
the latest digital and agile
methodologies, he explained.
CONTRACTUAL
BENEFITS
PATERNITY LEAVE:
5 additional paid vacation days are added for
“new” fathers.
FAMILY TAX ALLOWANCE:
You are eligible for for Family Tax Allowance
in case you have children.
FIRST MARRIAGE TAX ALLOWANCE:
After your first marriage you are eligible for
First Marriage Tax Allowance.
SPOTİFY
Spotify is a music streaming platform having millions of
songs and podcasts from music artists and speakers across
the globe. With Spotify, you can discover the right kind of
music and stream it on your phone or your computer.
Spotify has gone a step further to make their employer
brand more engaging and desirable. Their careers page
shows a mix of their company culture, their values, and
their overall talent brand. Right from organizing the open
jobs according to the respective departments to their
various office locations, Spotify makes their careers page
so exciting. They have followed a novel approach for
speaking about the life of #spotifypeople.
The page is rightly named ‘Backstage’ according to the industry they belong to. This
page gives you an insight into the lives of employees at Spotify. It speaks about their
company culture and the work environment.
In addition to this, it showcases blogs written by their team about various topics.
Spotify also shared their company mantra on this page, giving the prospective
candidates a gist about the team and how it works. Lastly, Spotify introduces its
extraordinary team to you along with the perks they offer for the Spotify family.
Indeed, Spotify is doing amazingly well at strengthening their employer branding .
HOOTSUITE'S LINKEDLN LIFE
PAGE
Hootsuite, one of the world’s leading
digital marketing tools, does excellent
things in Employer Branding.
 Having a LinkedIn Life or careers page is quite
expensive. Hence, not many companies have it.
However, I believe it’s worth the investment.Most
potential candidates will go to your LinkedIn
page to check out your company and your
employees.
 Employers like Hootsuite took this page to really
show people what is like to work at Hootsuite.
 They showed their employee and office photos.
They presented their most important people. And
they also included a slideshare about their
company’s culture code.
 In case that you wonder what the #BSU stands
for…it’s “Blow Shit Up”!
MICROSOFT'S LIVE FACEBOOK EVENT
MICROSOFT'S LIVE FACEBOOK EVENT
• Microsoft did a live Facebook event where their recruiters were answering
questions from people interested in careers at Microsoft.
• The catch about this example is that Microsoft took advantage of the
popularity of Facebook live events.
• Facebook notifies all the friends where there is a live event. Microsoft’s
Facebook careers page is followed by close to 600,000 people. So imagine the
reach!
2020
THANKS FOR
ATTENTION

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TCS is a company that has largely

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