CRM in Automobile Industry
CRM in Automobile Industry
industry
What CRM is ?
Indian automobile industry
Business model
Facts
Contents for Challenges faced by the industry
presentation Maruti Suzuki CRM activities
Managing relationship with customers.
Channels NEXA
Commercial
The car serviced at home;
The cars are picked up and taken to workshop for service and
maintenance and are delivered on the same day or
The customer goes over to the workshop
Acquisition
and retention
strategies
Maruti finance :
Maruti finance
and Maruti
Insurance
Broking Private Maruti Insurance Broking Private Limited:
Limited
ICICI Lombard, IFFCO Tokio, Royal Sundaram, National insurance, Oriental
Insurance, United India Insurance, Universal Sompo, L&T insurance ,The New
India Assurance.
Maruti Auto
cards
Maruti Suzuki
leasing
Public Racing series under various seasons
relationship To encourage sport enthusiast who have got exceptional driving skills to display
activities
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