Professional Documents
Culture Documents
Tata Motors Strategy
Tata Motors Strategy
APO Group-5
Kumar Sambhav Jagnani 190103073
Charanjeet Singh Ahluwalia 190103045
Sheetal Kumari Prasad 190101136
Rituraj Sen 190103115
Dipayan Das 190101045
Corporate Parenting
Growth through Internalization
Mergers and acquisition
Product Innovation
Vertical, Horizontal Integration
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TATA
Indian Consultanc TATA
Hotels y Services Capital
Titan –
Watches, TATA
Eyewear, Motors
Jewellery
TATA TATA
TATA
Advanced
Systems
GROUP Sky
TATA Global
TATA Steel
Beverages
TATA TATA
TATA Communications
Power Chemicals
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CORPORATE PARENTING OF TATA
TATA group exhibit strategic control- corporate parenting
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SWOT ANALYSIS
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PESTEL ANALYSIS
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BUSINESS LEVEL STRATEGY
Focus on new product development
Innovation is the key; Extensive focus on R&D
Achieving economy of scale, by international
expansion
Mitigate the impact of cyclicality in the
automobile industry- strengthen operations,
improving the supply chain efficiency
Significant cost reduction Value Analysis Value
Engineering (VAVE) approach
Technological upgrading (Samsung-Innovative in-
car connectivity, Microsoft India connected
vehicle AI & IOT)
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KEY JOINT VENTURES & PARTNERSHIPS
JT Special Vehicles Cummins
50:50 JV with Coimbatore-based 50:50 JV with Cummins for manufacture
Jayem Automotives for bringing back of diesel engines
the “joy of motoring”
Chery (JLR)
Marcopolo 50:50 JV with Chery Automobile to
51:49 JV with Marcopolo for manufacture Jaguar and Land Rover
manufacturing buses in India models incl. powertrains.
Fiat Waymo
Industrial JV with Fiat Group to Develop premium self-driving Electric
manufacture Passenger Cars, Vehicle (EV) for Waymo’s driverless
engines, transmissions transportation
BMW (JLR)
Develop Electric Drive Units to support the advancement of electrification technologies.
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JOINT VENTURES FOR PRODUCT INNOVATIONS
Partnership with Daimler Benz AG, Germany for manufacturing
commercial vehicles in 1950s
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INTERNATIONALIZATION
Identifying new international markets based on the
Demographics and socio-economics of specific regions
Regulatory landscape
“…like to be in the top Geopolitical landscape
three in any
Competitive landscape
segment…that we
participate in, in each
Acquisitions: Daewoo (Korea), Thailand (Thonburi),
country that we are in“
JLR
Focus on specific markets: ASEAN, Sub-Saharan
nations having similar market structure, economy as
Rudrarup Maitra India
Head- International Business, Advantage from South Africa’s free trade agreement
Commercial Vehicles with the EU
Culture Intact: JLR run by previous management (more
experience in the luxury auto)
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DIVE INTO PREMIUM via. JLR
Relieving its dependence on Indian Market
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VERTICAL INTEGRATION
Backward Integration
Tata Group subsidiaries: Tata Steel, Tata Power, Tata Johnson
Controls, Tata GS Yuasa batteries ,Tata Bearings
Acquired 80% shares of the Italian E&D firm, Trilix, to enhance
the styling and design capabilities of its cars
Joint venture with Jayem Automotives Pvt. Ltd. for the
development of special performance vehicles
Acquiring of Marcopolo (bus manufacturing), Daewoo (cargo
truck manufacturer)
Forward Integration
Tata distribution Company limited (TDCL) provides logistics
support for distribution
Partnership with Australia Fusion Automotive, Indonesia TMDI,
Bolivia- distribution agreement with Salvatierra
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HORIZONTAL INTEGRATION
Acquired businesses of Jaguar Land Rover from
Ford
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DIVERSIFICATION
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FUTURE ROADMAP
Regional stock office (RSO) model- lean inventory
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Thanks!
Any questions?
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