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    Environment AL Marketing: Introduction To Marketing The Marketing Environment and Market Analysis

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    Jester David
    The document discusses the marketing environment, which refers to the internal and external forces that affect a marketer's ability to create, deliver, and exchange offerings. It can be analyzed by breaking it into smaller parts to better understand it. The components include the internal environment of a company's resources and the external environment, which is further divided into the micro environment of immediate forces and the macro environment of broader societal forces. The internal environment specifically aims to achieve strategic alignment between employees and marketing through internal communications, research, and training.

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    Environment AL Marketing: Introduction To Marketing The Marketing Environment and Market Analysis

    Uploaded by

    Jester David
    13 views6 pages
    The document discusses the marketing environment, which refers to the internal and external forces that affect a marketer's ability to create, deliver, and exchange offerings. It can be analyzed by breaking it into smaller parts to better understand it. The components include the internal environment of a company's resources and the external environment, which is further divided into the micro environment of immediate forces and the macro environment of broader societal forces. The internal environment specifically aims to achieve strategic alignment between employees and marketing through internal communications, research, and training.

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    for educational only not for sales

    Original Title

    Smple lecture 1

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    The document discusses the marketing environment, which refers to the internal and external forces that affect a marketer's ability to create, deliver, and exchange offerings. It can be analyzed by breaking it into smaller parts to better understand it. The components include the internal environment of a company's resources and the external environment, which is further divided into the micro environment of immediate forces and the macro environment of broader societal forces. The internal environment specifically aims to achieve strategic alignment between employees and marketing through internal communications, research, and training.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views6 pages

    Environment AL Marketing: Introduction To Marketing The Marketing Environment and Market Analysis

    Uploaded by

    Jester David
    The document discusses the marketing environment, which refers to the internal and external forces that affect a marketer's ability to create, deliver, and exchange offerings. It can be analyzed by breaking it into smaller parts to better understand it. The components include the internal environment of a company's resources and the external environment, which is further divided into the micro environment of immediate forces and the macro environment of broader societal forces. The internal environment specifically aims to achieve strategic alignment between employees and marketing through internal communications, research, and training.

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    of 6

    DON HONORIO VENTURA STATE

    UNIVERSITY
    Moras Dela Paz, Sto. Tomas, Pampanga

    ENVIRONMENT
    AL
    MARKETING
    Introduction to
    Marketing; The
    Marketing
    Environment and
    Market Analysis
    JESTER C. DAVID,
    InstructorMBA
    What is a Marketing
    Environment?
    What is a
    Marketing Environment?
    It refers to all of the internal and
    external forces that affect a marketer’s
    ability to create, communicate, deliver
    and exchange offerings of value.

    1
    What is a Marketing
    Environment?

    Environmental Analysis

    a process that involves breaking the


    marketing environment into smaller
    parts in order to gain a better
    understanding of it.

    2
    Components of Marketing Environment

    Internal Environment External Environment


    • Men
    • Money
    • Micro Environment
    • Machinery
    • Macro Environment
    • Materials
    • Markets

    3
    Components Of Marketing Environment
    Internal Environment
    Internal marketing- is a cultural framework and a process to
    achieve strategic alignment between front-line employees and
    marketing.
    It is practiced in three main ways;
    • Internal communications
    • Internal market research
    • Provide training to employees to reach the company’s
    goals
    4
    Thank you!

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