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  • Retail Management: Introduction To The World of Retailing

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    Jester David
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    1. The document is an introduction to retail management presented by Jester C. David at Don Honorio Ventura State University. 2. It discusses key topics in retailing including what retailing is, a retailer's role in the supply chain, how retailers add value, the social and economic significance of retailing, and opportunities in retailing. 3. The retail management decision process involves understanding the retail environment, developing a retail strategy by determining the target market and strategic decisions, and implementing the strategy through the retail mix of merchandise, pricing, promotions, store design and location, and visual merchandising.

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    for educational only not for sales

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    lecture 1

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    1. The document is an introduction to retail management presented by Jester C. David at Don Honorio Ventura State University. 2. It discusses key topics in retailing including what retailing is, a retailer's role in the supply chain, how retailers add value, the social and economic significance of retailing, and opportunities in retailing. 3. The retail management decision process involves understanding the retail environment, developing a retail strategy by determining the target market and strategic decisions, and implementing the strategy through the retail mix of merchandise, pricing, promotions, store design and location, and visual merchandising.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    54 views12 pages

    Retail Management: Introduction To The World of Retailing

    Uploaded by

    Jester David
    1. The document is an introduction to retail management presented by Jester C. David at Don Honorio Ventura State University. 2. It discusses key topics in retailing including what retailing is, a retailer's role in the supply chain, how retailers add value, the social and economic significance of retailing, and opportunities in retailing. 3. The retail management decision process involves understanding the retail environment, developing a retail strategy by determining the target market and strategic decisions, and implementing the strategy through the retail mix of merchandise, pricing, promotions, store design and location, and visual merchandising.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 12

    DON HONORIO VENTURA STATE

    UNIVERSITY
    Moras Dela Paz, Sto. Tomas, Pampanga

    RETAIL
    MANAGEMENT
    Introduction to
    the World of
    Retailing
    JESTER C. DAVID,
    InstructorMBA
    What is Retailing? 1

    Retailing
    a set of business activities that
    adds value to the products and
    services sold to consumers for
    their personal or family use.
    A Retailer’s Role in a Supply Chain 2
    PPT 1-4
    Distribution Channel
    How Retailers Add Value 3
    Retailers Create Value
    • Breaking Bulk
    1 -Buy it in quantities customers want
    • Holding Inventory
    2 -Buy it at a convenient place when you want it
    • Providing Assortment
    3 -Buy other products at the same time
    • Offering Services
    4 -See it before you buy, get credit, layaway
    Social and Economic Significance
    of Retailing 4

    1 • Social Responsibility

    2 • Retail Sales

    3 • Employment

    4 • Global Retailers
    Opportunities in Retailing 5

    1 • Management opportunities

    2 • Entrepreneurial opportunities
    The Retail Management Decision Process 6
    1  Understand the World of Retailing – Section I
    1. Microenvironment
    • technological, social and
    ethical/political factors.
    • Competitors
    2. Macroenvironment
    • Customer
    The Retail Management Decision Process 7
     Developing a Retail Strategy – Section II
    2 1. Retail strategy – A statement that indicates
     The target market toward which a
    retailer plans to commit its resources.
     The nature of the retail offering that the
    retailers plans to use to satisfy the
    needs of the target markets, and
     The bases upon which the retailer will
    attempt to build a sustainable
    competitive advantage over competitors
    2. Strategic Decision Areas
    The Retail Management Decision Process 8
     Developing a Retail Strategy – Section II
    2 2. Strategic Decision Areas
    - the key strategic decision areas for a
    firm involve determining its target
    market, financial status, location,
    organizational and human resources
    structure, information system, supply
    chain organization and customer
    relationship management strategies
    The Retail Management Decision Process 9
     Implementing the Retail Strategy – Sections III
    3 and IV

    Retail Mix the combination of factors used by a retailer


    to satisfy customer needs and influence their purchase
    decisions.

    The elements in the retail mix:


    • Merchandise and services offered
    • Pricing
    • Advertising and promotions
    • Store design and location, and
    • Visual merchandizing
    The Retail Management Decision Process 10
    Thank you!

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