Characteristics of A TREND

Characteristics of a
TREND…
NEWMAR G. ROMERO
Understanding Elements and Characteristics of a Trend
WHAT IS A TREND?
A pattern of gradual change in a condition, output,
or process, or an average or general tendency of a
series of data points to move in a certain direction
over time, represented by a line or curve on a graph.
MEGATRENDS AND MICROTRENDS
Megatrends entail a major restructing ; they are a

larger pattern of broad trends that reshape and transform
our lives.
Microtrends advocate localization as opposed to
globalization, recognizing that people and communities
have never been sophisticated and more knowledgeable
about the choices they make in their everyday lives.
EXAMPLES OF TRENDS:
Facebook – is the most common social network

website where you can share information about
yourself and communicate with other people.
Twitter – it lets you see what is happening
around the world, from breaking news and
entertainment, sports and politics to big events
and every day interests.
Trendspotting is attempting to see the future in the
present (Rehn and Lindkvist, 2013). Being able to
predict a trend is a valued skill for the global citizen.
Trendspotting is sometimes called cool-
hunting and trend analysis.

Trend analysis is the widespread practice of collecting
information and attempting to spot a pattern, or trend, in
the information.
Trend spotting is the identification of new trends or
attempting to see the future.
Trend spotter is a person who notices and reports on
new fashions, ideas, or activities that are becoming
popular.
Differentiating a trend from a fad
Both trends and fads can play an important role in an
organization’s success – but they must be treated differently. If
they are not, leaders risk burning out adapting to every fad, and
critical trends required for an organizations’ survival may be
missed. Let’s start by looking into fads and trends individually.
Fad is a new thing that people are doing. The easiest way to
categorize a fad is one word: short-lived. Trends have a much
longer lifespan than fads. In fact, trends can continue to be
fashionable for years and even decades.
Trend is significant, have broad implications in all aspects
of society, identifiable and explainable while fad is transitory
or quick, affect only particular group of people without impact
and driven by emotions.
What are the causes and consequences
of a trend in terms of the following:
1.technology
2. education
3. social media
4. fashion
5. medicine
1.mobile age
W h a t a re t h e g l o b a l a n d Em e r g i n g Tre n d s o f 2 1 s t C e n t u r y ?
2. Crisis in water and food

3. technology race
4.competing bric and beyond
5. Influence of me and we
6. rise of new power brokers
7. interdependence and competition across industries
8. own the new consumers
9. generation gap
10. tension of globalization and fragmentation
• True or False
• Write T if the statement is true and F if the statement is false.
•
• 1. With the use of internet, children are getting addicted to online
games.
• 2. The integration of technological development in contemporary
era, children are not engaging in various physical activities and
becoming considerably less.
• 3. The trends in the field of aesthetics, particularly in teenager’s
fashion is one of the major cause of discrimination.
• 4. Distant learning is s new trend in the field of education where
students nowadays can learn and interact with some of the global
teachers.
• 5. In the field of social networking sites, technology creates
serious mental problems.
Causes Consequences
A. Technology  Able to talk to our friends  Children get addicted to
and relatives who are living online games
far from us  Creating rivalry between
 Learn new things and best friends and couples
online courses  Aviation technology gives
 The aviation technology health problems for their
helps us to reach distant workers and creating
places serious environmental
 Social Networking helps us threats
find our childhood friends,
relatives, etc.
A. Education  (Mobile Learning) Demand  Integration and

for efficient and quality connectivity
learning  Modular hence it is flexible
 Has clear outcome
 Cost= As it require power
tools and connectivity
A. Social Media  A place to connect  Helps hone
with your friends networking skills
 Opportunity for  Encourages
businesses freedom of self-
express
 Cyberbullying
 Waste of time
 Connect with
friends and family
 Reducing
communication
barriers
 Friends and
relation
A. Fashion  Fashion changes  Fashionable
occur because of a discrimination
mix of historical,  Exaggerated/negativ
psychological and e self-image
sociological reasons  Particular teenagers
A.Medicine  Rise in the
number of  Hospitals at
people aged home
65+that are  Monitor heart
quite literally rate, alleviate
clogging up stress, increase
hospitals office
 A popularity productivity
huge for fitness
gadgets
Sell me…

Characteristics of A TREND

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Characteristics of a

Megatrends entail a major restructing ; they are a

Facebook – is the most common social network

2. Crisis in water and food

A. Education  (Mobile Learning) Demand  Integration and

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