Trademarks Law Trademarks Law: Prof L. K. Deb Prof L. K. Deb
Trademarks Law Trademarks Law: Prof L. K. Deb Prof L. K. Deb
Prof L. K. Deb
Meaning of Trade Marks
• A trademark is a distinctive sign or indicator of
some kind which is used by an individual, business
organization or other legal entity to uniquely
identify the source of its products and/or services
to consumers, and to distinguish its products or
services from those of other entities
• A trademark is a device which can take almost any
form, as long as it is capable of identifying and
distinguishing specific goods or services.
What is a trademark
• A trademark is typically a name, word, phrase,
logo, symbol, design, image, soundor a
combination of these elements. There is also a
range of non-conventionaltrademark
comprising marks which do not fall into these
standard categories,may therefore be visible
signs (e.g. colors, shapes, moving images,
holograms,positions), or non-visible signs (e.g.
sounds, scents, tastes, textures).
Purpose of Trade Mark
• The purpose of trademark law is twofold:
• A trademark helps customers distinguish
between products
• A trademark protects the owner's investment
and reputation
Law of Trademarks
• The law of trademark deals with the
mechanism of registration, protection of
trademark and prevention of fraudulent
trademark.The law also provides for the rights
acquired by registration of trademark, modes
of transfer and assignment of the rights,
nature of infringements, penalties for such
infringement and remedies available to the
owner in case of such infringement.
Development of the Trademarks Law in
India
• The law of trademark in India before 1940 was based on
the common law principles of passing off and equity as
followed in England before the enactment of the first
Registration Act, 1875. The first statutory law related to
trademark in India was the Trade Marks Act, 1940 which
had similar provision like the UK Trade Marks Act, 1938.
In 1958, the Trade and Merchandise Marks Act, 1958 was
enacted which consolidated the provisions related to
trademarks contained in other statutes like, the Indian
Penal Code, Criminal Procedure Code and the Sea
Customs Act.
• The Trade and Merchandise Marks Act, 1958 (repealed) The
Trade Marks Act, 1999 (159 sections)
• It gives effect to TRIPS(Agreement on Trade Related Aspects
of Intellectual Property Rights). Though some aspects of the
unregistered trade marks have been enacted into the 1999
Act, but they are primarily governed by the common law
rules based on the principles evolved out of the judgments
of the Courts. Where the law is ambiguous, the principles
evolved and interpretation made by the Courts in England
have been applied in India taking into consideration the
context of our legal procedure, laws and realities of India.
Indian Trademark Law
• Indian trademark law (159 sections) provides protection to
trademarks statutorily under the Trademark Act, 1999 and
also under the common law remedy of Passing Off. Passing off
is a common law tort which can be used to enforce
unregistered trademark rights. The tort of passing off protects
the goodwill of a trader from a misrepresentation that causes
damage to goodwill. Statutory protection of trademark is
administered by the Controller General Of Patents, Designs
and Trade Marks, a government agency which reports to the
Department of Industrial Policy and Promotion(DIPP), under
the Ministry of Commerce and Industry.
• Section 2 (zb) of the Trade Marks Act,1999, defines
trade mark as a mark capable of being represented
graphically and which is capable of distinguishing
the goods or services of one person from those of
others and may include shape of goods, their
packaging and combination of colours.” A mark can
include a device, brand, heading, label, ticket,
name, signature, word, letter, numeral, shape of
goods, packaging or combination of colours or any
such combinations
Classification of Trademarks
• In India trademark is classified in about 45 different
classes, which includes chemical substances used in
industry, paints, lubricants machine and machine tools,
medical and surgical instruments, stationary, lather,
household, furniture, textiles, games, beverages
preparatory material, building material, sanitary material,
and hand tools, other scientific and educational products.
These classes again are further sub-divided. The main
objective of trademark classification is to group together
the similar nature of goods and services. Here are the
classes for product and for services.
Products
• Class 1 (Chemicals) Class 2 (Paints) Class 3 (Cosmetics and
Cleaning Preparations) Class 4 (Lubricants and Fuels) Class 5
(Pharmaceuticals) Class 6 (Metal Goods) Class 7 (Machinery)
Class 8 (Hand Tools) Class 9 (Electrical and Scientific Apparatus)
Class 10 (Medical Apparatus) Class 11 (Environmental Control
Apparatus) Class 12 (Vehicles) Class 13 (Firearms) Class 14
(Jewelry) Class 15 (Musical Instruments) Class 16 (Paper Goods
and Printed Matter) Class 17 (Rubber Goods) Class 18 (Leather
Goods) Class 19 (Non-metallic Building Materials) Class 20
(Furniture and Articles Not Otherwise Classified) Class 21
(Housewares and Glass) Class 22 (Cordage and Fibers) Class 23
(Yarns and Threads)
Products
• Class 24 (Fabrics) Class 25 (Clothing) Class 26 (Fancy Goods)
Class 27 (Floor Coverings) Class 28 (Toys and Sporting Goods)
Class 29 (Meats and Processed Foods) Class 30 (Staple Foods)
Class 31 (Natural Agricultural Products) Class 32 (Light
Beverages) Class 33 (Wines and Spirits) Class 34 (Smokers
Articles)SERVICES Class 35 (Advertising and Business) Class 36
(Insurance and Financial) Class 37 (Building, Construction and
Repair) Class 38 (Telecommunication) Class 39 (Transportation
and Storage) Class 40 (Treatment of Materials) Class 41
(Education and Entertainment) Class 42 (Computer, Scientific
and Legal) Class 43 (Hotels and Restaurants) Class 44 (Medical,
Beauty, and Agricultural) Class 45 (Personal and Social Services)
Types of Trademarks that can be registered
• Under the Indian trademark law the following are the types of
trademarks that can be registered:
• Product trademarks: are those that are affixed to identify goods.
• Service trademarks: are used to identify the services of an entity, such as
the trademark for a broadcasting service, retails outlet, etc.
• Certification trademarks: are those that are capable of distinguishing the
goods or services in connection with which it is used in the course of
trade and which are certified by the proprietor with regard to their
origin, material, the method of manufacture, the quality or other specific
features
• Collective trademarks: are registered in the name of groups, associations
or other organizations for the use of members of the group in their
commercial activities to indicate their membership of the group.
Absolute grounds for refusal of registration
(Section 9)
• (1) The trade marks
• (a) which are devoid of any distinctive character, that
is to say, not capable of distinguishing the goods or
services of one person from those of another person;
• (b) which consist exclusively of marks or indications
which may serve in trade to designate the kind,
quality, quantity, intended purpose, values,
geographical origin or the time of production of the
goods or rendering of the service or other
characteristics of the goods or service;
contd
• (c) which consist exclusively of marks or
indications which have become customary in
the current language or in the bona fide and
established practices of the trade, shall not be
registered: Provided that a trade mark shall
not be refused registration if before the date
of application for registration it has acquired a
distinctive character as a result of the use
made of it or is a well-known trade mark.
contd
• (2) A mark shall not be registered as a trade mark if:
• (a) it is of such nature as to deceive the public or cause
confusion;
• (b) it contains or comprises of any matter likely to hurt
the religious susceptibilities of any class or section of
the citizens of India;
• (c) it comprises or contains scandalous or obscene
matter;
• (d) its use is prohibited under the Emblems and Names
(Prevention of Improper Use) Act, 1950 (12 of 1950).
contd
• (3) A mark shall not be registered as a trade mark if it
consists exclusively of—(
• a) the shape of goods which results from the nature of the
goods themselves; or
• (b) the shape of goods which is necessary to obtain a
technical result; or
• (c) the shape which gives substantial value to the goods.
Explanation.—For the purposes of this section, the nature
of goods or services in relation to which the trade mark is
used or proposed to be used shall not be a ground for
refusal of registration.
Advantages of Trademark registration
• 1. Protects your hard earned goodwill in the business
• 2. Protects your Name / Brand Name from being used in a same or
similar fashion, by any other business firm, thus discourages others
from cashing on your well built goodwill
• 3. Gives your products a status of .Branded Goods.
• 4. Gives an impression to your customers that the company is selling
some standard Products or Services
• 5. The exclusive right to the use of the trade mark in relation to the
goods or services in respect of which the trade mark is registered.
• 6. To obtain relief in respect of infringement (misuse by others) of the
trade mark.
• 7. Power to assign (transfer) the trade mark to others for consideration.
Procedure/steps for Trademark Registration
TRADEMARK LAW
Yahoo!, Inc. v Akash Arora & Anr
[1999 (19) PTC 201 (Del)]
• Landmark judgment in cybersquatting: the Delhi
High Court held that a domain name served the
same function as a trademark and was therefore
entitled to equal protection. As the domain names
of the plaintiff ‘Yahoo!’ and defendant ‘Yahoo
India!’, were nearly identical and phonetically
similar, there was every possibility that internet
users would be confused and deceived into
believing that the domain names had a common
source or a connection.
contd
• The court further observed that the disclaimer used by the
defendants was not sufficient because the nature of the
Internet is such that use of a similar domain name cannot
be rectified by a disclaimer, and that it did not matter that
‘yahoo’ is a dictionary word. The name had acquired
uniqueness and distinctiveness and was associated with
the plaintiff.
• The Bombay High Court, in Rediff Communication v.
Cyberbooth & Anr 2000 PTC 209 also observed that the
value and importance of a domain name is like a corporate
asset of a company.
DM Entertainment v. Gift House & Ors
(2010)
• Daler Mehndi, the most famous pop star hailing from
Punjab has created a niche audience and is immensely
popular amongst Punjabi-pop music lovers. The
appellant company was incorporated in 1996 to manage
the artist’s escalating career. The crux of the case is that
the defendants had prolific businesses in selling
miniature toys of Daler Mehndi and majorly cashed on to
his popularity. Majorly aggrieved, the plaintiff company
filed for permanent injunction from infringing the artist’s
right of publicity and false endorsement leading to
passing off.
contd
• The plaintiff company had been assigned all the rights, titles
and interests in the personality of the artist along with the
Trademark, Daler Mehndi. It was contended by the plaintiff that
the unauthorized or unlicensed use of or any part of the
reputation of the artist, with respect to goods or services of any
manner will lead to make an impression on the public that the
goods or services are associated with the singer. And hence, it
was submitted that such a use would lead to passing off. It was
further averred by the plaintiff that such use was done for
commercial exploitation without adequate permission from the
person or any other authorized by him, shall constitute
infringement of the person’s right to publicity.
contd
• Section 29 of the Trademark Act-1999 lays down the aspects of
infringement of trademark. It elucidates that a when a person is
using, in course of trade any mark, which is identical or deceptively
similar to a registered mark and which he is not entitled or licensed
to use shall be deemed to infringe onto the rights of the person who
has the lawful right over the mark.
• The Act does not give a specific description of passing off as a result it
has been derived through judicial precedents drawn from common
law. Put simply , passing off would occur when the mark is not only
being used deceptively similar to the mark of another but it is being
used to create confusion in the minds of the consumer that results in
the damage or loss of business for the person or company who/which
is the lawful owner of the trademark.
contd
• Character merchandising is an area of law which is
unexplored in India. The first case that dealt with
this was Star India Private Limited v Leo Burnett
India (Pvt.) Ltd. The courts in India in these earlier
cases, had not dealt with publicity rights. In this
case the Court did so quite emphatically. The
court meted out a compensatory amount to the
tune of Rs. 1,00,000 to the Plaintiff. The intent of
the judiciary is clear.
Milmet Oftho Industries & Ors. vs. Allergan
Inc. (1998)
• In this landmark case, the Supreme Court extended the protection
guaranteed under trademark law in India to a well-known foreign
brand. The court restrained an Indian company from using the mark
OCUFLOX. The court judgment was given irrespective of the fact
that the U.S. company has neither used the mark in the Indian
market, nor the mark was registered in India. The court held that
the respondent in this case was the first to enter the market and
adopt the mark. Also, the fact that the respondent has not used the
mark in India is insignificant, if they were the first to enter the world
market.
• It was also laid down that in the fields of health care and medicine,
all possibilities of deception and confusion should be prevented;
keeping in mind that public interest is not jeopardized.
The Coca cola Co. vs. Bisleri International Pvt
Ltd. (2009)-The Maaza War
• The Delhi High Court held that if the threat of infringement
exists, then this court would certainly have jurisdiction to
entertain the suit.
• It was also held that the exporting of goods from a country is to
be considered as sale within the country from where the goods
are exported and the same amounts to infringement of trade
mark.
• In the present matter, the defendant, Bisleri by a master
agreement, had sold and assigned the trade mark MAAZA
including formulation rights, know-how, intellectual property
rights, goodwill etc for India only with respect to a mango fruit
drink known as MAAZA to Coca-Cola.
contd
• In 2008, the defendant filed an application for registration of the
trade mark MAAZA in Turkey started exporting fruit drink under the
trade mark MAAZA. The defendant sent a legal notice repudiating the
agreement between the plaintiff and the defendant, leading to the
present case. The plaintiff, the Coca Cola Company also claimed
permanent injunction and damages for infringement of trade mark
and passing off.
• It was held by the court that the intention to use the trade mark
besides direct or indirect use of the trade mark was sufficient to give
jurisdiction to the court to decide on the issue. The court finally
granted an interim injunction against the defendant (Bisleri) from
using the trade mark MAAZA in India as well as for export market,
which was held to be infringement of trade mark.
Cadila Health Care v Cadila Pharmaceuticals Ltd (2001)-
Deceptive Similarity in a Passing off action
• In this case the Supreme Court held that It is immaterial whether the
plaintiff and defendant trade in the same field or in the same or similar
products. It identified the following criteria in order to decide an action of
passing off on the basis of unregistered trademark :
• The nature of the marks (i.e. whether they are word, label or composite
marks);
• The degree of resemblance between the marks;
• The nature of the goods for which they are used as trademarks;
• Similarities in the nature, character and performance of goods of rival
traders;
• The class of purchasers who are likely to buy goods bearing the marks;
• The method of purchasing the goods or placing orders; and
• Other circumstances that may be relevant.
TRADE SECRETS
Prof L. K. Deb
What are trade secrets?
Due to the absence of law for the protection of trade secrets, the
Indian court relies on the common law remedies for the protection.
Reliance is placed by Indian courts on the case of Saltman
Engineering Co. Ltd. v. Campbell Engineering Co. Ltd., 1948
Trade secrets are protected either through contract law or
through the equitable doctrine of breach of confidentiality. It is
common to insert clauses that protect the confidentiality of the
secrets of the company in the agreement with the employees not
only during their employment period but also after they are
terminated. The law of contract has to be relied upon for the
protection of the secrets. However, in many cases the law that is
used is the law of tort of ‘breach of confidence’.
What can be said to be a trade secret
• Reverse Engineering
• Patenting