Professional Documents
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Anand Milk Union Limited
Anand Milk Union Limited
Objective:
Mission:
Make India the biggest producer of milk and milk
Their mission is to manufacture the most effective
production within the world.
merchandise of outstanding qualities, providing
Supply goods with the best of quality and purity at
connected services and solutions to their customers
very reasonable rates. It helped to reduce
whereas utilizing the most recent technologies,
malpractices carried out by merchants and milk
highest business-standard, and their main motive is
traders.
to make every customer SMILE.
Aim to extend India's production of milk and milk
product.
Strategies:
Customer centricity
Innovation
Pricing strategy
Marketing strategy
POLICIES AND PROCEDURES FOLLOWED
Code of conduct- it also cover privacy and conflict of Recruitment resolving employment issue.
interest. Training and development of employee
Discipline, misconduct and investigation of employee Protection of company’s asset
including expenses. Long service award
Health and safety Travel and transport policy
Leaves Use of company equipment
Working hour and over timing which include time in Pension and perks.
lieu and flexible. Extension of services.
Protection of confidential information.
Appraisal for best performer.
Organizational structure
FUNCTION OF VARIOUS DEPARTMENT AND THEIR MANAGERS
Strengths: Weakness:
The major strength of the Amul is the different There are various competitors in the chocolate
variety of milk they have. market, leads to restriction to there growth.
Have a recognized brand name. Lack of capital invested as compared to
They have strong network of over 3million of milk company.
producers. Lack of proper distribution channel in India.
It is the world largest manufacturer of pouched There is a strong competition from international
milk. and domestic player, in the ice cream product.
Affordable price of all the product available.
In butter segment it is only market leader.
Strong network on Amul retail outlet.
Popular mascot in the Amul girl.
Successful advertising and marketing campaign.
Opportunities:
Lot of potential for growth and development as large number
of people stay in rural market where competitors are not
targeting.
Chocolate market is at growth with very less competition.
So, by introducing good brand and good advertisement can
be a very good scope in future.
Increase in purchasing power of Indian citizens.
Threats:
There is a threat from other companies who hold a major share
of consumer in Indian market. i.e. Cadbury and nestle.
Strong competition from international player.
Threat of new entrants in the Indian market.
Strong supply chain management of competitors.
SIGNIFICANT FACTORS OF SUCCESS
Dairy farming known as the largest business all over the world. Nowadays, for being a
successful dairy farmer include the awareness and understanding of dairy technology, learning
preparation and production skill. There are some important factor, which are helpful to get
success in dairy farm:
Increase effectiveness
It is important to know how to reduce waste resources and time. It is the main factor to make
profitable production. Manufacturing firm require work and effort to be put into better
equipped system to become success. Any manufacture can get success all the way through less
waste.
Cont.
Increase profitability
All type of risk handling in better way leads to profit generation. The most important factor that are
very helpful to get success in milk business it is important to use the best milk processing equipment
for milking purpose. If they use the best equipment, they will get better milk production for their
organization as well.
SYSTEM OF ACCOUNTING FOLLOWED
They follow the Accrual System( record revenue and expenses when they
are incurred) of accounting for the preparation of accounts.
IT have helped them in fast decision making and better product quality and at the same time
reducing the costs of operation.
All the entities like; Operations, Marketing, Accounting, Inventory and Human resources
have a common system that enables consistent reporting of management and operational
units.
HRD MEASURE
HRD measure
For Blue Collar Employees(working class person who
Canteen performs manual labor.)
Transportation Family visits
Uniform Retirement plan
Award
Fitness camp
Health talk
MANPOWER PLANNING
Engaging with globally reputed consultants who are helping them in their cost optimization network and
expand their coverage to maximum reach.
Improve its technology and distribution of information and it helps to improve the relationship between
the company and customer.
It will focus on working across the globe to attract their customer with an innovative new product.
They also plan to expand their number of servings of their product.
To build a strong partnership with their supplier and dealers.
VIEWS OF MANAGER
Marketing manager of Amul said that the youth has to come up with the innovative idea for more
success. Even they require fund for more advertisement for the promotion of their product.
ADVANTAGE AND DRAWBACK OF ORGANISATION STRUCTURE.
Milk and their different product are important from nutritional point of view as it contain all the
essential nutrition required in human diet.
It provides reference for employees to help them understand their role in the organization.
This industry also help in maintaining the fertility of soil. It also help in grass land farming as well. The
manure is also produce from the cattle dung, which return food nutrients to the soil.
This industry got a big requirement of labour and this keep their farmer busy through out the year.
DISADVANTAGE
Less communication between the department which leads to less coordination among employee.
There is a chance that employee can get frustrated when they have to work for more than one
department which lead to lack of cooperation.
the company must keep a watch on its primary competitors in the market in order to be able to
compete with them.
the company should use a new attractive system of word of mouth advertisement to keep alive the
general awareness in the whole market as a whole.
RECOMMENDATIONS
There should be regular meeting of Head from all the Department should be conducted which help them to
coordinate properly.
Try to minimize the competition among the department which help them to focus on the organizational
objective.
Suggestion scheme in organization should also be encouraged where employees are welcome for the
suggestion.
Modification
Company should make effort for home delivery packed milk which can help them to boast the sale.
More monthly meeting should be conducted. Customer is the king because he has got various choices
around him