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11.univariate and Bivariate Analysis of Data
11.univariate and Bivariate Analysis of Data
Of Data
Preparation of cross-tables
Interpretation of cross-tables – For interpretation
of cross-tables, it is required to identify dependent
and independent variable.
Percentages should be computed in the direction of
independent variable.
There is no hard and fast rule as to where the
dependent or independent variables are to be taken.
They can be taken either in rows or in columns.
Descriptive Analysis of Bivariate Data
Elaboration of cross-tables:
• Once the relationship between the two variables has been established, the
researcher may introduce a third variable into the analysis to elaborate and
refine the initial observed relationship between two variables.
• The main question being asked is whether the interpretation of the
relationship is modified with the introduction of the third variable.
• There would be four possibilities on introducing the third variable.
(i) It may refine the association that was observed originally between
two variables.
(ii) By introducing the third variable, it may be found that there was no
association between initial variables or the original association was
spurious.
(iii) Introducing a third variable may indicate association between original
two variables although no association was observed originally.
(iv) Introduction of the third variable may not show any change in the
initial association between two variables.
Descriptive Analysis of Bivariate Data
Refining an initial relationship:
The data reported below represents the relationship between
consumption of ice cream and income level.
The above table indicates that 55 per cent of high income respondents
fall into high consumption category as compared to 30 per cent of low
income respondents. Before concluding that high income respondents
consume more ice cream as compared to low income families, a third
variable, namely, gender, is introduced into the analysis. The results
are reported in the following table:
Descriptive Analysis of Bivariate Data
In case of females, 60 per cent with high income fall in the high
consumption category as compared to 20 per cent of those with low
income. In case of males, 38 per cent with high income fall in the
high consumption category as compared to 30 per cent with low
income. Therefore, it is seen that percentages are closer in case of
males. Therefore, the relationship between ice cream consumption
and income has been refined by introduction of a third variable,
namely, gender.
Descriptive Analysis of Bivariate Data
Initial relationship was spurious:
The data below reports the relationship between ownership of flats
in high-rise buildings and education level.
The above table indicates that 35 per cent of respondents with high
education own a flat in a high-rise building as opposed to 22 per
cent with low education.
It is seen from the above table that 65 per cent of males above 35
have a high desire to go to temple whereas 70 per cent of females
below 35 have a high desire to go to temple. Therefore, the
introduction of the third variable has revealed the suppressed
relationship between desire to visit temple and age.
Descriptive Analysis of Bivariate Data
No change in initial relationship:
The relationship between household size and the size of toothpaste
bought by households is given in the table below:
The above table indicates that 60 per cent of the large households
buy large-sized toothpaste whereas 60 per cent of small households
buy small-size toothpaste. Now if income categorized as low
income and high income is introduced as third variable, the
resulting table is as follows:
Descriptive Analysis of Bivariate Data
It is found that even with the introduction of the third variable, i.e.,
income, the initial relationship remains unchanged.