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Kingfisher Beer
Kingfisher Beer
The king of
good times
To beworst
cohol may be man's the enemy,
partnerbut
of the
choice
bible for
says love you
customers, suppliers, and other
Beverage Alcohol
Pharmaceuticals
Aviation
Fertilizers
International Trading
Media
Construction
Fashion Clothing
About the company
• UB Group
• Swimsuit Calendar.
Spirits
• 54% market share in the domestic market.
• 2nd largest player in the world.
As A Brand
Beer
Airlines
Fashion
Collection
Sports
Swimsuit
Calendar
Classifications
•Lager: It is stored for a specified period before being
bottled or canned.
• Pilsner: A type of lager beer, it is light with 3.0 - 3.8%
alcohol and has a medium hp flavor.
• Ale: Top fermented, this kind of beer has distinct hop
aroma. The alcohol content is around 4 - 5%.
•Stout: Dark with burnt flavor and strong malt aroma; it is
heavily hopped and contains 5 - 6.5% alcohol.
• Porter: This is less dark than stout, even less hopped and is
somewhat sweet. Alcohol content is around 5%.
• Creamy Ale: A highly carbonated beer that is produced by
a combination of Ale and lager.
• Malt: A strong flavored, high alcohol content beer that
ranges in flavor and colors.
Market Share & Growt
BEER MARKET SHARE In
INDIA
COBRA 9% Others 5%
UB 50%
SAB Miller 36%
KINGFISHER BRAND MARKET SHARE
(BEER)
Other UB
COBRA 9% Others 5% Brands 21%
2.5
1.5
0.5
0
1985 1990 1995 1997 1999 2000 2001 2003 2005 2006
Making A
Mark
strategies….
Mark of a brand name Kingfisher
• Tying up with large department stores like Food world for retailing
its Beers.
Threat of substitutes. X
“It takes only one drink to get me drunk. The trouble is, I
can't remember if it's the thirteenth or the fourteenth.”
Bargaining power of suppliers
• Moderate.
• Rise in legal and regulatory burdens, leads many
manufacturers to merge in order to lower competition. Acting
as oligopolies, they ensure high profit margins, cash flows,
and investment returns.
• Though the competition is tough, The Kingfisher brand is the
one of the largest supplier of beer, & the third largest
producer of distilled spirits,
Repositioning
Kingfishers
SWOT
Analysis
Strongest Worldwide Distribution System.
Huge Finances backing from UB Group
Oldest & Largest Player In India
Worldwide known Brand