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Domino's India Logistics Management

By :

SUDIPTA DUTTA (10DR006)


SONALISHA DAS (10DR010)
SAMIRAN GOSWAMI (10DR017)
BACKGROUND NOTE
In the late 1950s, Dominick De Varti (Varti) owned a
small pizza store named DomiNick’s Pizza on the
Eastern Michigan University campus in Ypsilanti,
Michigan.

In 1960, two brothers who were students of the University


of Michigan – Thomas S. Monaghan (Thomas) and
James S. Monaghan.

Thomas decided to change the name of his first store,


DomiNick’s Pizza, and one of his employees suggested
the name Domino’s Pizza (Domino’s).
DOMINO’S INDIA
In early 2000, Pawan Bhatia, the former CEO of
Domino’s Pizza India (Domino’s) was a man in
a hurry.

He had frantically reworked the pizza chain's


India strategy. Bhatia planned to open 150 new
outlets by the end of 2002 covering 23
cities(Tier-I),including Bhubaneshwar (Orissa)
and Jamshedpur (Bihar). 

As part of its expansion plans Domino's


revamped its entire supply chain operations,
from sourcing raw materials to shipping them for
processing at a central location to delivering it to
the customer's.
DOMINOS SUPPLY
CHAIN
1. Procurement of raw materials

Raw materials like wheat, baby corn, tomatoes


and spices are got, out of which wheat was
bought in from jalandhar and then sent to the
commissaries in refrigerated trucks.

4 commissaries (Regional Centralized


Facilities)
1. Delhi
2. Bangalore
3. Kolkata
4. Mumbai
2. Distribution
Pizza dough processed from the wheat is
then sent to the retail outlets again in
refrigerated trucks.

Logistics requirement for sending frozen


foods, at a temperature of ₋18⁰C and of
refrigerated trucks in which food is sent
at a temperature range of between 1 to
4⁰C.
3. Retail Outlets

1. Regular stores
2. Super stores : High
traffic, More counters
3. Express stores : those
where people were expected
to walk in and order rather
than ask for home
delivery.
SUPPLY CHAIN DIAGRAM

RETAIL
WHEAT
OUTLET

REFRIGERATED
DOUGH
TRUCK

WAREHOUSE
MCDONALD’S SUPPLY CHAIN

Radhakrishna Foodland
Ltd.
Specialized in providing
services
procurement
quality inspection
storage
inventory management
deliveries
data collection
recording and reporting
Dry and cold storage facility
Transportation trucks
maintained at 22⁰ C
OUTSOURCING THE INGREDIENTS
ITEM PLACE
Cheese  Dynamix Dairy Industries Ltd., Pune
Dehydrated onions  Jain Foods, Jalgaon
Iceberg lettuce  Trikaya Agriculture, Pune
Chicken patty  Vista Foods, Taloja

Veg. Patty, Veg. Nuggets, Pie’s  Kitran Foods, Taloja

Chicken (dressed)  Riverdale, Talegaon


Buns  Cremica Industries, Phillaur
Eggless mayonnaise  Quaker Cremica Pvt. Ltd., Phillaur
Sesame seeds  Ghaziabad
Fish fillet patties  Amalgam Foods Ltd., Kochi.
 Finns Frozen Foods, Nasik and Jain
Vegetable for the patties
Foods, Jalgaon
Mutton and Mutton Patties  Al Kabeer, Hyderabad
CONCLUSION
Fast Food industry in India is growing at a
fast rate. From the study done among the 2
fast food services – McDonalds, Dominos,
we can clearly come to the conclusion that
McD with its superior supply chain
management (cold chain) is able to balance
between its quality and cost.
The setting up of cold chain has enabled it
to cut down on its operational wastage.
Thank You
Very much
And have a nice day

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