DDB Mudra Group
DDB Mudra Group
DDB Mudra Group
PROJECT BY-
PRANAV CHIPLUNKAR (197312)
YASH DESAI (197316)
LOHIT MUNDEWADI (197330)
DEEPAK SHARMA (197350)
DDB MUDRA GROUP
The DDB Mudra Group, a part of the Omnicom/DDB Worldwide Group,
is India's largest integrated marketing communications and services
network.
Agencies: DDB Mudra Group comprises three agency networks – DDB
Mudra, Mudra and DDB MudraMax
Specialist agencies: Tribal DDB India, Rapp India, TracyLocke India,
Gutenberg Networks India, Water Interbrand and DDB Health & Lifestyle
PRANAV CHIPLUNKAR
ORIGIN
Mudra Ahmedabad was founded by A.G Krishnamurthy on 25
March 1980 as an offshoot of Reliance Industries' advertising
division.
Initially it had only 15 employees, 500 sq.ft space and Rs 40,000
as startup capital.
Its first client was Vimal.
25 March is still celebrated across all Mudra offices as Mudra Day.
PRANAV CHIPLUNKAR
KEY PEOPLE
Aditya Kanthy - CEO & MD, DDB Mudra Group
Anurag Bansal - Chief Financial Officer, DDB Mudra Group
Ranji Cherian - President and Managing Partner, DDB Mudra
Rita Verma - Executive Vice President & Head – HR, DDB Mudra Group
Sathyamurthy N P - Executive Director – DDB Mudra Group President,
OMD Mudramax
Rahul Mathew - National Creative Director, DDB Mudra Group
Amit Kekre - National Strategy Head, DDB Mudra Group
PRANAV CHIPLUNKAR
Aditya Kanthy - CEO & MD, DDB Mudra Group Ranji Cherian - President and Managing Partner, DDB Mudra
LOHIT MUNDEWADI
LOHIT MUNDEWADI
Organizational structure refers to formal hierarchical relationships
& positional arrangements it deals with how members communicate
with others, how information flows, what roles he performs, Rules
& procedures existing to guide the activities of members as part of
organization With reference to Mudra , it has good mentor,
disciplined relationship, encouragement, help & guidance.
Broadly there are 5 departments in DDB Mudra,
LOHIT MUNDEWADI
DDB Mudra
Finance And
Account Service Media Creative Production
Account service
Department Department Department Department
department
Regional Creative
Head
LOHIT MUNDEWADI
MEDIA DEPARTMENT
The responsibility of the agency’s media department is to develop a media plan to reach the
target audience effectively in a cost effective manner.
The staff analyses, selects and contracts for media time or space that will be used to deliver the
ad message.
This is one of the most important decisions since a significantly large part of the client’s
money is spent on the media time and/or space.
The media department has acquired increasing importance in an agency’s business as large
advertisers seem to be more inclined to consolidate media buying with one or few agencies
thereby saving money and improving media efficiency.
LOHIT MUNDEWADI
CREATIVE DEPARTMENT
To a large extent, the success of an ad agency depends upon the creative department
responsible for the creation and execution of the advertisements.
The creative specialists are known as copywriters.
They are the ones who conceive ideas for the ads and write the headlines, subheads and the
body copy.
They are also involved in deciding the basic theme of the advertising campaign, and often they
do prepare the rough layout of the print ad or the commercial story board.
Creation of an ad is the responsibility of the copywriters and the art department decides how
the ad should look.
LOHIT MUNDEWADI
PRODUCTION DEPARTMENT
After the completion and approval of the copy and the illustrations the ad is sent to the
production department.
Generally agencies do not actually produce the finished ads; instead they hire printers,
photographers, engravers, typographers and others to complete the finished ad.
For the production of the approved TV commercial, the production department may supervise
the casting of actors to appear in the ad, the setting for scenes and selecting an independent
production studio.
The production department sometimes hires an outside director to transform the creative
concept to a commercial.
LOHIT MUNDEWADI
FINANCE AND ACCOUNTING DEPARTMENT
An advertising agency is in the business of providing services and must be managed that way.
Thus, it has to perform various functions such as accounting, finance, human resources etc. it
must also attempt to generate new business.
Also this department is important since bulk of the agency’s income approx. 65% goes as
salary and benefits to the employees.
LOHIT MUNDEWADI
CLIENTS OF DDB MUDRA
WEST
DDB Mudra West’s client roster includes Future Group (Future Value Retail Limited), Godrej
No.1, Gulf Oil, Hindustan Unilever Limited, PepsiCo, Lipton International, Inorbit Malls,
Johnson & Johnson (Neutrogena and Clean & Clear), Lavasa, L&T Realty, Life Insurance
Corporation of India, Nirmal Lifestyle, Savita Oil Technologies, Union Bank of India,
Volkswagen, World Wide Media (Femina, Filmfare, Lonely Planet Magazine, Top Gear
Magazine, Good Food Magazine, BBC Knowledge, Good Homes), Century Plyboards,
Symphony, Zydus Wellness, Arvind, Sintex, Adani, Arvind Infra, BSafal, Yash Infra and
Infibeam.
YASH DESAI
CLIENTS OF DDB MUDRA WEST
YASH DESAI
CLIENTS OF DDB MUDRA WEST
YASH DESAI
CLIENTS OF DDB MUDRA
NORTH
DDB Mudra North’s client roster includes Dabur, Wrigley,
Mother Dairy, India Yamaha, Carrier Midea, Bata, Marico,
GPI, Experian and Cisco
YASH DESAI
CLIENTS OF DDB MUDRA NORTH
YASH DESAI
CLIENTS OF DDB MUDRA
SOUTH
DDB Mudra South & East’s client roster includes N. Ranga Rao & Sons, TTK Prestige,
United Spirits, Aditya Birla Nuvo Ltd., Peter England, Loyalty Solutions and Research, Nitesh
Housing Developers, Ruchi Soya Industries Ltd., Ushodaya Enterprises, Bhima Jewels, AV
Thomas & Co, Corporation Bank, Senco Gold, Star Entertainment Media, SRMB Srijan, Coal
India, Allahabad Bank, Orissa Manganese and Mineral and Sylvan Plyboard India.
YASH DESAI
CLIENTS OF DDB MUDRA SOUTH
AND EAST
YASH DESAI
DDB MUDRAMAX – EXPERIENTIAL
YASH DESAI
DDB MudraMax-Experiential creates
signature bat for LG
YASH DESAI
DDB MudraMax lights up streets and stores for
Reebok One
YASH DESAI
DDB MudraMax Welcomes Indian Wanderer to SA
DDB REMEDY
YASH DESAI
CLIENTS OF DDB REMEDY
YASH DESAI
FAMOUS ADS OF DDB MUDRA
McDowell's No.1 | Yaari Ka Circle
DEEPAK SHARMA
The latest TVC, the first of many initiatives in a three-month
integrated campaign, “Yeh Desh ki Deewangi” relives classic golden
moments from some of the most memorable movies of the past two
decades.
India has grown up on a staple feed of filmy masala, culture curry and
cinematic servings dished up by Sony MAX. Gullu Gulati, the central
character of the campaign, is the personification of the deewanapan of
Sony MAX.
DEEPAK SHARMA
Game of Thrones, Final Season. It has been awaited, anticipated and debated by
fans all over the world. Hotstar Premium always looks to provide the best watch
experience across its shows, and for Game of Thrones it is with the advantage of
being 'first to the throne', making sure that the wait for the Indian Thron-ies is not
a minute more than that for those in the US, by simulcasting Game of Thrones –
Season 8 at the same time as the US.
DEEPAK SHARMA
The legendary drink with a natural lemon flavour, 7UP, is bringing the
‘Original Chiller’ to help ‘Put The Chill’ in people’s lives. This
summer Fido Dido, the witty, wriggly-haired mascot known for his
quirky, fun attitude, will ‘Put The Chill’ in the latest iteration of the
7UP campaign that celebrates the legendary cool icon.
DEEPAK SHARMA
While India was gearing up to witness history in the making with
Sacramento Kings taking on Indiana Pacers in Mumbai, the NBA fans
at the DDB Mudra Group saw an opportunity to make fellow Indians
not just enjoy the first-ever NBA games in India, but also become a
part of the NBA experience.
DEEPAK SHARMA
What’s the best McSaver combo meal for the ten-headed
Ravana? Find the answer with our latest work for
McDonald's India!
DEEPAK SHARMA
What does a ‘pure veg’ lion eat? Here’s presenting our
latest work for McDonald’s India’s McSaver combo meals.
Because Ab hunger hogi easily kill, jab bhaari nahi hoga
bill.
DEEPAK SHARMA
For the little boys who grew up with baskets full of toy cars. Who
turned armchairs into racetracks, pipes into tunnels, doors into
getaways and the world, into their playground. Who dreamed of the
day they would drive real cars just the same. And for the little girls,
with baskets full of dolls, who grew up wondering what all the fuss
was about. Presenting our new work for the powerful, new
Volkswagen Polo and Vento.
DEEPAK SHARMA
When it comes to cricket, it is believed that men and women don't play the
same game. That women lack the pace, intensity and power. That they simply
cannot share the field with men. With #ChallengeAccepted feat. Mithali Raj
Veda Krishnamurthy Harmanpreet Kaur and Virat Kohli, Royal Challenge
and we are taking the first step towards creating a level playing field in the
game. Because if the world needs to get equal, the bold need to get started. #
FreshlyDDBaked
DEEPAK SHARMA