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Schedule: Mondays & Wednesdays @ 10am-11am

1st Semester
Academic Year 2020-2021
Intercultural Communication
Intercultural Communication
• Happens when individuals interact, negotiate,
and create meanings while bringing in their
varied cultural backgrounds
• Pertains to communication among people from
different nationalities
• Communication that is influenced by different
ethnicities, religions, and sexual orientations.
• Is the sending and receiving of messages across
languages and cultures
Introduction to Culture
Why do cultures differ?

 History
 Educational Backgrounds
 Social Backgrounds
 Ethnic
 Religion
 Ecology
 Technology
Examples of Cultural Differences
Arabic language is written
from right to left and
almost all other languages
are written from left to
right.
Examples of Cultural Differences
In America, people
shake hands, and even
hug each other. But in
India they just join
hands to say namaskar.
In most asian countries
they bow their heads.
In the Philippines we
ask for blessings from
our elders.
Need for Intercultural Communication

• Success of any international business


• Allows workers from different cultures to work
together as a group
• Worldwide marketing campaign
• An increase in international business
Two Trends of International Communication

• Globalization refers to the reduction of and


removal of barriers between national borders
in order to facilitate the flow of goods, capital,
services and labor
• Multicultural Workforce refers to the
changing age, gender, ethnicity, physical ability
and race of employees across all types and
places of work
The Developmental Model of Intercultural
Sensitivity (DMIS by Bennett and Bennett)
• Stage 1: Denial. The individual does not recognize
cultural differences
• Stage 2: Defense. The individual starts to recognize
cultural differences and is intimidated by them,
resulting in either a superior view on own culture or
an unjustified high regard for the new one
• Stage 3: Minimization. Although individuals see
cultural differences, they bank more on the
universality of ideas rather than on cultural
differences
• Stage 4: Acceptance. The individual begins to
appreciate important cultural differences in
behaviors and eventually in values
• Stage 5: Adaptation. The individual is very open
to world views when accepting new perspectives
• Stage 6: Integration: Individuals start to go
beyond their own cultures and see themselves
and their actions based on multifarious cultural
viewpoints
Characteristics of Competent Intercultural
Communicators
1. Flexibility and the ability to tolerate high levels of
uncertainty
2. Reflectiveness or mindfulness
3. Open-mindedness
4. Sensitivity
5. Adaptability
6. Ability to engage in divergent thinking (or thinking
creatively) and systems-level thinking (or thinking how
each one in a system or organization influences each other)
7. politeness
Tips on How to Refrain from Showing a Bias

1. Avoid stereotypes, i.e., generalizations about a


certain group
2. Challenge gender norms; avoid using “he” and
“man” to refer to a general group of people
3. Do not talk down on younger people and the
elderly
4. Be sensitive to the religious practices of others
5. Be polite at all times; do not belittle people you
perceive to be on a lower social class than you
Example of Intercultural Communication
Example of Intercultural Communication
Activity 2
 In a span of a 2-minute video discuss the
stereotyping to the “Gen Z” (born between
1995 and 2015).
Assignment 2

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