Intl Retailing
Intl Retailing
Intl Retailing
18MBE11 - Retail
Management
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Two forces of attraction (Pull Strategy) and repulsion (Push strategy) have
propelled the internationalization of retail.
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Domestic saturation and the high growth nature of emerging markets are the
biggest drivers of the internationalization of retail.
Despite the importance of internet retailing, real growth abroad requires stores
Motives of International retailing 6
Political factors:
a. How stable is the political environment in the prospective country?
b. What are the local taxation policies? How do these affect your business?
c. Is the government involved in trading agreements, such as the European Union
(EU), the North American Free Trade Agreement (NAFTA), or the Association of
Southeast Asian Nations (ASEAN)?
d. What are the country‘s foreign-trade regulations?
e. What are the country‘s social-welfare policies?
Economic factors: 8
a. To what level do the local government and industry FUND research, and are
those levels changing?
b. What is the local governments and industry‘s level of interest and focus on
technology?
c. How mature is the technology?
d. What is the status of intellectual property issues in the local environment?
e. Are potentially disruptive technologies in adjacent industries creeping in at the
edges of the focal industry?
Environmental factors: 11
a. What are the local government‘s regulations regarding monopolies and private
property?
b. Does intellectual property have legal protections?
c. Are there relevant consumer laws?
d. What is the status of employment, health and safety, and product safety laws?
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Thank you
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