Scribd Logo
Upload

Welcome to Scribd!

  • Product and Brand Management

    Uploaded by

    annette
    13 views6 pages
    This document discusses product and brand management for Flipkart. It covers Flipkart's brand identity as an e-commerce platform in India that is trusted by consumers for selling legitimate products. It also examines Flipkart's brand meaning in terms of performance, convenience, and accessibility. Additionally, the document analyzes brand response based on customer judgements and feelings toward products. Finally, it describes brand resonance in terms of customer advocacy, loyalty, behaviors, values, engagement, and connection to the Flipkart brand.

    Original Description:

    Original Title

    umra cbbe

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses product and brand management for Flipkart. It covers Flipkart's brand identity as an e-commerce platform in India that is trusted by consumers for selling legitimate products. It also examines Flipkart's brand meaning in terms of performance, convenience, and accessibility. Additionally, the document analyzes brand response based on customer judgements and feelings toward products. Finally, it describes brand resonance in terms of customer advocacy, loyalty, behaviors, values, engagement, and connection to the Flipkart brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views6 pages

    Product and Brand Management

    Uploaded by

    annette
    This document discusses product and brand management for Flipkart. It covers Flipkart's brand identity as an e-commerce platform in India that is trusted by consumers for selling legitimate products. It also examines Flipkart's brand meaning in terms of performance, convenience, and accessibility. Additionally, the document analyzes brand response based on customer judgements and feelings toward products. Finally, it describes brand resonance in terms of customer advocacy, loyalty, behaviors, values, engagement, and connection to the Flipkart brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 6

    Product and brand management

    Umra shabnum
    19MCMS047106
    CBBE
    Dr. Dev kumar
    19MMT501A
    CBBE for Flipkart
    Brand Identity

    ● Flipkart is a Ecommerce platform for B2C sales.


    ● Flipkart is trust and most of the products are legit and flipkart assured making
    it trustworthy among the consumers.
    ● Flipkart has been competitive in the market in india specially with the world
    leading brand such as Amazon.
    Brand Meaning
    Performance and imaginary:

    ● Based on the period of time building the trust among the consumer from normal retailing to
    the online platform.
    ● Delivering product with the convenience and having precheck about the product to check for
    damage goods and the reviews of other consumer
    ● Easy and accessible means to reach the customer.

    Imaginary:-

    ● Online market, convenience, variety, awareness, trendy, sales and offers


    Brand response
    ● Judgement :- based on the previous reviews and word of mouth of other
    consumers.
    ● Judgement ;- based on the usage of the application the product is not
    satisfying the customer come sto negative judgement
    ● Feelings: the product is good and satisfying an average perception and the
    consumer will not come again to buy the product.
    ● Feelings: advocate the customer
    Brand resonance
    ● Brand advocate: after consuming the product from a long time and being n
    happy customer we start promoting the product themselves.
    ● The undoubted loyalty toward the product.
    ● Behaviour.
    ● Values and attitude.
    ● Engagement of the customer.
    ● Connection and feelings.

    You might also like