Professional Documents
Culture Documents
People Place: 7 P's of Marketing Mix
People Place: 7 P's of Marketing Mix
Endorsements Design
refers to any goods or
Free Gifts refers to the complete services that are Packaging
Joint Ventures set of activities, which produced to meet the
communicate the product, Quality
Leaflets/Posters brand or service to the user.
consumers’ wants,
Special Offers tastes and preferences. Value
User Trials Warranties
People Place Direct Sales
Advisory Inventory
Customer Service Locations
This consists of
Employees each person who is Multi Channel
Management involved in the product 7 P’s of Retail
Support or service whether Marketing Warehousing
directly or indirectly. 7 P’s of
Mix Wholesale
Marketing
Mix
mplify and Tagline
Positioning Prices Allowances
ompetitive Pricing refers to a process used by marketers Costing
Quality Assurance to create an image in the minds of a Credit Terms
mpetitor Analysis target market.
Discounts
Skimming
Contains Packaging
Informs refers to the outside
Preserves appearance of a product and
how it is presented to the
Protects customers.
Transports
Consumer Insights