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  • People Place: 7 P's of Marketing Mix

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    DP BP
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    The document discusses the 7 P's of marketing mix, which are the key elements that marketers can control when bringing a product or service to market. The 7 P's are product, price, place, promotion, people, process, and physical evidence. Together these elements define a company's marketing strategy and how it will go about reaching its target audience.

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    The document discusses the 7 P's of marketing mix, which are the key elements that marketers can control when bringing a product or service to market. The 7 P's are product, price, place, promotion, people, process, and physical evidence. Together these elements define a company's marketing strategy and how it will go about reaching its target audience.

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    55 views1 page

    People Place: 7 P's of Marketing Mix

    Uploaded by

    DP BP
    The document discusses the 7 P's of marketing mix, which are the key elements that marketers can control when bringing a product or service to market. The 7 P's are product, price, place, promotion, people, process, and physical evidence. Together these elements define a company's marketing strategy and how it will go about reaching its target audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Competition Convenience

    Endorsements Design
    refers to any goods or
    Free Gifts refers to the complete services that are Packaging
    Joint Ventures set of activities, which produced to meet the
    communicate the product, Quality
    Leaflets/Posters brand or service to the user.
    consumers’ wants,
    Special Offers tastes and preferences. Value
    User Trials Warranties
    People Place Direct Sales
    Advisory Inventory
    Customer Service Locations
    This consists of
    Employees each person who is Multi Channel
    Management involved in the product 7 P’s of Retail
    Support or service whether Marketing Warehousing
    directly or indirectly. 7 P’s of
    Mix Wholesale
    Marketing
    Mix
    mplify and Tagline
    Positioning Prices Allowances
    ompetitive Pricing refers to a process used by marketers Costing
    Quality Assurance to create an image in the minds of a Credit Terms
    mpetitor Analysis target market.
    Discounts
    Skimming
    Contains Packaging
    Informs refers to the outside
    Preserves appearance of a product and
    how it is presented to the
    Protects customers.
    Transports
    Consumer Insights

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