Axis Bank Reinventing Banking
Axis Bank Reinventing Banking
Reinventing banking
Presented by :
Nikunj Shah
Reshma Sonawane
Jayesh Surve
Sanil Tharwal
Ankita Trivedi
Indian Banking System
History of Banking in India
Rs in crs
Segment Revenue Mar 09
Treasury 20,290.71
Corporate /wholesale 7280.14
banking
Marketing Overview
Marketing Management
Marketing Objectives
• Restricted Reach.
• People.
• Process.
• Physical Evidence.
• Penetration Pricing.
7 P’s OF MARKETING OF AXIS BANK
Product Mix:
• Deposits
• Investments
• Anywhere banking
• Loans
• Cards
• Mobile banking
• NRI services
PRICING MIX
• Value for money.
• Lower fee charged.
PLACE MIX
• Making available the promised services to
the ultimate users.
H. R. Overview
OBJECTIVES OF HRD IN AXIS BANK
• Initiate & institutionalize globally competitive HR practices.
• Performance Management.
• Compensation/Reward Administration.
• Grievance Handling.
HR BUSINESS MODEL
HR BLUEPRINT FOR BUSINESS DRIVEN
HR REFORMS
• HR Steering Committee
• KHOJ
• Sampark
• Paramarsh
• Axis Financial Rewards For Business Leaders
• Mep-tikshna
• Hr Policy For Overseas Selection & Deployment
• Hr Resourcing Policy
• Performance Appraisal System For Clerical And Sub-staff
• Axis LEADERSHIP DEVELOPMENT CENTRE
RECRUITMENT PROCESS IN AXIS
BANK
Axis Bank
• NEFT.
• Comprehensive MIS .
• Use of technology-
first among Indian banks in submitting centralised
Return for foreign exchange transactions
first bank in the India to market EMV chip
embedded Debit Platinum, Travel Currency and
Credit Platinum cards
New Initiatives
Remittance Card:
• To pay VISA credit card bills by giving the card number and
making a direct payment
• The service has been enabled through all Axis bank’s ATMs
and i-Connect (Internet Banking)
EMV standard based Platinum Credit Card:
Step 1:
• The merchant inserts the
chip card into his EDC
terminal in the chip
reader slot. The card
need not be swiped.
Govt. Departments:
• DGFT ePayments
• MCD - Municipal Tax or Fees ePayments
• MCD - eTendering Project
• Sampark - Utility Bill ePayments
• Bangalore One Project - Utility Bill ePayments
Alternate Channels:
• ATM Channel
• Services:
a) Funds Transfers
• To the customers own Axis Bank account
• To any Axis bank account
• To any account in any other bank in India (Power Transfer)
b) Bill Payment
• Presentment or EBPP (Electronic Bill Presentment & Payment):
– Bill presentment happens
– The biller will send an electronic version of the bill
for acceptance and payment
• Direct Payment:
- No bill presentment happens
- The customer is free to select the biller and pay
accordingly to his convenience.
c) Shopping etc.
Mobile Banking Channel: