Scribd Logo
Upload

Welcome to Scribd!

  • Various Entry Strategies Used by Firms To Initiate International Business Activity

    Uploaded by

    mvlg26
    112 views14 pages
    Various entry strategies are used by firms to initiate international business activity. These include direct exporting, licensing, and franchising which involve directly selling or transferring rights to products in new markets. Other strategies involve partnering through joint ventures or strategic alliances which create mutually beneficial long-term relationships through shared risks and rewards. Firms may also acquire existing companies through mergers and acquisitions or build facilities from the ground up through turnkey projects or greenfield investments to operate businesses in foreign markets.

    Original Description:

    IBT

    Original Title

    IBT-REPORT-FINAL

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Various entry strategies are used by firms to initiate international business activity. These include direct exporting, licensing, and franchising which involve directly selling or transferring rights to products in new markets. Other strategies involve partnering through joint ventures or strategic alliances which create mutually beneficial long-term relationships through shared risks and rewards. Firms may also acquire existing companies through mergers and acquisitions or build facilities from the ground up through turnkey projects or greenfield investments to operate businesses in foreign markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    112 views14 pages

    Various Entry Strategies Used by Firms To Initiate International Business Activity

    Uploaded by

    mvlg26
    Various entry strategies are used by firms to initiate international business activity. These include direct exporting, licensing, and franchising which involve directly selling or transferring rights to products in new markets. Other strategies involve partnering through joint ventures or strategic alliances which create mutually beneficial long-term relationships through shared risks and rewards. Firms may also acquire existing companies through mergers and acquisitions or build facilities from the ground up through turnkey projects or greenfield investments to operate businesses in foreign markets.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 14

    Various Entry 

    Strategies
    Used by Firms to
    Initiate International 
    Business Activity
               A planned
    distribution and
    delivery method of goods or
    services to a new
    Market target market. - In the import
    and export of services, it
    Entry refers to the
    Strategy creation, establishment, and
    management of contracts in
    a foreign country. 
    1.) Direct Selling directly into the
    market that you have chosen,
    Exporting using in the first instance
    your own resources.
    Arelatively
    sophisticated arrangement
    2.) Licensing where a firm transfers the
    rights to the use of a product
    or service to another firm.
    Typical North American
    process for rapid market
    3.) Franchising expansion but is gaining
    traction in other parts of the
    world.
    Establishing a long term win-
    win relationship based on
    4.)Partnering mutual trust and teamwork, and
    on sharing of both risks and
    rewards.
     A particular form of
    partnership that involves the
    5.) Joint
    creation of a third
    Venture independently managed
    company.
    6.) Buying a Some markets that are buying an
    company existing company.
    JOLLIBEE FOODS CORPORATION

    DOMESTIC
    INTERNATIONAL

    Coffee bean & Tea leaf (California)

    Smashville (Denver Colorado)

    Highlands Coffee (Vietnam)


    Form of distribution in foreign markets in
    which a SME company (the “rider”), deals
    7.)Piggybacking with a larger company (the “carrier”) which
    already operates in certain foreign markets and
    is willing to act on behalf of the rider that
    wishes to export to those markets.
    The facility is built from the
    8.) Turnkey
    ground up and turned over to
    Projects the client ready to go.
      Where you buy the land, build the
    9.)Greenfield facility and operate the
    Investments business on an ongoing basis in a
    foreign market
    END
    THANK YOU FOR LISTENING 

    You might also like