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Various Entry Strategies Used by Firms To Initiate International Business Activity
Various Entry Strategies Used by Firms To Initiate International Business Activity
Strategies
Used by Firms to
Initiate International
Business Activity
A planned
distribution and
delivery method of goods or
services to a new
Market target market. - In the import
and export of services, it
Entry refers to the
Strategy creation, establishment, and
management of contracts in
a foreign country.
1.) Direct Selling directly into the
market that you have chosen,
Exporting using in the first instance
your own resources.
Arelatively
sophisticated arrangement
2.) Licensing where a firm transfers the
rights to the use of a product
or service to another firm.
Typical North American
process for rapid market
3.) Franchising expansion but is gaining
traction in other parts of the
world.
Establishing a long term win-
win relationship based on
4.)Partnering mutual trust and teamwork, and
on sharing of both risks and
rewards.
A particular form of
partnership that involves the
5.) Joint
creation of a third
Venture independently managed
company.
6.) Buying a Some markets that are buying an
company existing company.
JOLLIBEE FOODS CORPORATION
DOMESTIC
INTERNATIONAL