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    GROUP 4 - Consumer Behavior in Tourism

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    Syela
    The document discusses consumer behavior in tourism. It defines consumer behavior as the process by which consumers decide to buy or use tourism products and services, including the decision-making processes that precede and follow these actions. It also notes that consumer behavior involves activities directly related to obtaining, consuming, and disposing of tourism products and services. Finally, it lists several key factors that influence consumer behavior in tourism, such as geographical factors, social factors, place of origin, tourism destination, education level, and psychological factors.

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    GROUP 4 - Consumer Behavior in Tourism

    Uploaded by

    Syela
    368 views3 pages
    The document discusses consumer behavior in tourism. It defines consumer behavior as the process by which consumers decide to buy or use tourism products and services, including the decision-making processes that precede and follow these actions. It also notes that consumer behavior involves activities directly related to obtaining, consuming, and disposing of tourism products and services. Finally, it lists several key factors that influence consumer behavior in tourism, such as geographical factors, social factors, place of origin, tourism destination, education level, and psychological factors.

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    PPT GROUP 4_Consumer Behavior in Tourism

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    The document discusses consumer behavior in tourism. It defines consumer behavior as the process by which consumers decide to buy or use tourism products and services, including the decision-making processes that precede and follow these actions. It also notes that consumer behavior involves activities directly related to obtaining, consuming, and disposing of tourism products and services. Finally, it lists several key factors that influence consumer behavior in tourism, such as geographical factors, social factors, place of origin, tourism destination, education level, and psychological factors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    368 views3 pages

    GROUP 4 - Consumer Behavior in Tourism

    Uploaded by

    Syela
    The document discusses consumer behavior in tourism. It defines consumer behavior as the process by which consumers decide to buy or use tourism products and services, including the decision-making processes that precede and follow these actions. It also notes that consumer behavior involves activities directly related to obtaining, consuming, and disposing of tourism products and services. Finally, it lists several key factors that influence consumer behavior in tourism, such as geographical factors, social factors, place of origin, tourism destination, education level, and psychological factors.

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    of 3

    GROUP 4

    Consumer Behavior
    in Tourism
    1. Syela Agustin P.W (12203183286)
    2. XXX
    Consumer Behavior in the Term of
    Tourism
    • One of “official” definition of customer behavior is the study of individuals, groups,
    or organizations and the process they use to select, secure, use, and dispose of
    products, services, experience, or ideas to satisfy needs and impacts that these
    processes have on the customer society.
    • Tourist behavior can be defined as the activities directly involved in obtaining,
    consuming and disposing of tourist products and services including the decision
    processes that precedes and follows these action.

    In the term of tourism, the process by which consumer decides to buy or


    use product or service of tourism place is defined as a process of consumer
    behavior. Consumer behavior represents those activities that are directly
    involved in obtaining, consumption and disposal of products and services,
    including the process of decision which preceded and followed the
    activities.
    Factors Affecting Consumer Behavior in
    Tourism
    Consumer behavior is one of the most researched areas in
    tourism. This paper will focus on why a tourist chooses a
    particular destination and what are the driving factors that
    influence his decision for travelling. The following factors
    immensely alter tourist behavior are such as:
    1. Geographical Factors
    2. Social Factors
    3. Place of Origin
    4. Tourism Destination
    5. Education of Tourist
    6. Psychological Factors

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