Successive Independent Sample Design

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Survey Research

Designs
Outline of Today’s Discussion
1. Survey Research Designs

2. In-Class Exercise on Survey Designs


Part 1

Survey Research Designs


Survey Research Designs
1. One of the most important decisions in survey
research pertains to determining the overall design of
the study.

2. Cross-Sectional Design - multiple samples are drawn


from the population, at one time.

3. Examples?

4. What are some possible limitations of a cross-


sectional design?
Survey Research Designs
1. Successive Independent Samples Design - a series of
cross-sectional studies are conducted over time
(successively).

2. It is important that (a) the same questions are asked


on each occasion, (b) the different samples (over
time) should be drawn from the same population.

3. Examples?

4. What are some possible limitations of a successive


independent samples design?
Survey Research Designs
Sax et al. (2003), figure 7, page 7.

Potential Pop Quiz Question: In your own


words explain this study, and its relevance to
successive independent samples designs.
Survey Research Designs
1. Longitudinal Design - The same sample of
respondents is surveyed more than once (mnemonic
“longitudinal is a over a long time”).

2. What are some pros and cons associated with


longitudinal designs?
Survey Research Designs
1. On the issue of longitudinal designs, what is meant
by attrition (sometimes also called “mortality”)?

2. Potential Pop Quiz Question: Explain how the issue


of respondent attrition is related to the issue of
response bias. (Note: This requires a lot of critical
thinking. You can do it!)
Survey Research Designs
Stricter Airport Passenger Screening Procedures Year 1982 Year 2002

Favor 10% 80%

Oppose 60% 10%

Unsure 25% 8%

No Answer 5% 2%

Note: Hypothetical Data By Nestor Matthews

Potential Pop Quiz Question: Explain how


the interpretation of this table could change
depending on whether the research design was
longitudinal versus successive independent samples.
Survey Research Designs

Would someone describe the eating-disorder study


by Heatherton et al. (1997)?
http://www.ncbi.nlm.nih.gov/pubmed/9103723
Adolescent & Adult Development

1. Let’s consider some different designs for assessing


development across the lifespan, including adulthood.

2. Cross-sectional Study - a study in which people of different


ages are compared at a given time. Example: Compare the
people who are turning twenty this year, to those who are
turning 40 this year.

3. Longitudinal Study - a study in which the same people are


tested at more than one point in time. Example: Each
participant’s performance will be measured at age twenty,
and again at age 40 (twenty years from now).
Adolescent & Adult Development
Why might these two methods produce
very different results?
Adolescent & Adult Development

1. Cohort - (in developmental studies) a group of


individuals who share a year-of-birth (or range of
birth years).

2. A Cohort Effect - an influence that can be attributed


to a particular year of birth (or range of birth years),
rather than to age per se.
Part 2

In-class Exercise
On
Survey Designs
Acknowledgments
Images used in this educational presentation
were obtained from Wikimedia Commons, in
accordance with regulations regarding
copyright, use, and dissemination.

http://commons.wikimedia.org/wiki/Main_Page

Sax, L.J., Astin, A.W., Lindholm, J.A., Korn, W.S.,


Saenz, V.B., Mahoney, K.M. (2003). The American
Freshman: National Norms for Fall 2003. Los
Angeles, Higher Education Research Institute.

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