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Introduction To Business Environment: Muhammad Shahmeer Hashmi BE-17-17
Introduction To Business Environment: Muhammad Shahmeer Hashmi BE-17-17
Business Environment
Muhammad Shahmeer Hashmi BE-17-17
Each business operates in some sort of an environment
It may be internal or external
It has a direct impact on the output of business
Business interacts with its environment for mutual benefit
What to purpose
Know? Interaction differs with different businesses for intensity and
effectiveness, which determine business’s performance
Thus, identification of the environment and the benefits or threats
to expect from it is vital for businesses
Environments may be political, economic, social, technological,
Environment cultural and legal
as an object The different nature brings different policies and thus different
ways to interact for business
and a subject The businesses react by making their own policies to get the
of policy desired maximum advantage from the environment (any type)
Environments are not static; they keep evolving with time. For
making example, the technological environment
Environment has customers who are important stakeholders
Environment Customers have needs which they complete through businesses
as determinant Identification and completion of these needs is the objective
of Environment serve to maximize resources which serve to expand
organizational the business
Showing concern for the environment is a modern perspective,
strategy and it has big implications for large corporations
Types of International
Business Environment
Salman Abbas BE-17-66
Types of 1. Internal Environment-
Environment o Value system
o Vision, Mission and Objectives
o Management Structure and Nature
o Internal Power Relationship
o Human Resources
o Company Image and Brand
o Physical assets, R&D and Financial strengths
2. External Environment
Types of
Environment i. Micro Environment- Suppliers, Customers, Competitors,
- Continue ii.
Financiers, Publics, Marketing intermediaries
Macro Environment.
o Social Factors
o Economic Factors
Types of o Cultural Factors
ENVIROMEN Occupational.
Income Level.
T
Family.
Nature of the economy.
Economic Structure of the economy.
Domestic Encourage many froeigen brand to enter into trade with Indian
companiese
developments Retail got the particular intension as it is the second largest sector
in trad: in India
India has undergone a profound shift in the economic
environment
Since the mid 1980: successive reform have progressively moved
the indian economy towards the toward the MBS
Recent State intervention and control over economic activity has been
Economic and reduced
Financial Role of Private Sector entrepreneurship has increade