Strategic Management: Your Company Name

Your Company Name
Strategic
Management
Business Strategy Presentation Outline
Executive Recruitment Plan for HR
01 11 Focus on your Strengths 21
Summary Department
Mission Statement-Vision- Product Feature

02 12 22 Project Timeline Chart
Values Comparison
Management Board- Organization

03 13 Annual Budget 23 SWOT Analysis
Chart
Targets for the Next Business Assets & Revenue: Financial Analyze new revenue
04 14 24
Quarter Summary streams
Establish a value Company Sales & Performance – Formulating a new Business

05 15 25
proposition Dashboard Model
Financial Projections for Strategic Market Expansion &

06 Marketing Plan Objectives 16 26
Planning Growth
Identifying new marketing Actual versus Target Revenue- Setting Business Strategic Plan
07 17 27
channels Strategic Goals Template
Brand Promotion Strategies for Strategic Plan

08 18 Funding Requirement 28
Engagement Development
09 Brand Promotion Template 2 19 Use of Funds 29 Key Success Indicators Dashboard
Look to your Operational Plan- Deciding Team Initiatives &

10 20
competition Strategies
2
Executive Summary
2018 Summary Target Year 2019
USD 10 MM Revenue USD 15 MM
USD 2 MM Profits USD 4 MM
USD 1 MM Operational Cost USD 1.5 MM
27 Total Customers 40
Newspapers, TV Ads Marketing Channels Social Media
US, UK Geographical Presence Australia
3 Products Product Line Add 2 more products
3
Mission-Vision-Values
Mission Statement
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Vision Statement
Values Statement
4
Management Board- Organization Chart
John Hill
Director
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attention.
Julie Doe Rose Albert John Finder Janna Levis

Manager Accountant Producer Supervisor
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needs and capture your needs and capture your needs and capture your needs and capture your
audience's attention. audience's attention. audience's attention. audience's attention.
5
Targets For The Next Business Quarter
Achieve 100 MM in
Revenue
Introduce 5 new products in

FMCG domain
Expand in a new location
Increase core product

sales by 50%
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6
Establish A Value Proposition
Benefits Wants
What are the
emotional
What your drivers of
Features
product
Do?
purchasing?
Fears
Risks of
switching
to your
How does
your product
work?
Needs product?
Experience
What are the
rational What are the
What does it drivers of emotional
feel like to use purchasing? drivers of
your product? purchasing?
Company: What do people

Substitutes currently do
instead?
Product:
Ideal Customer:
7
Marketing Plan Objectives
Introduce new products
Enhance
manufacturing/ Extend or regain
product delivery market for existing
product
Enter new territories

Refine a product for the company
Raise prices without Boost sales in a particular

cutting into sales figures product, market or price
range. Where will this
business come from?
Enter into long-term contracts Cross-sell (or bundle)

with desirable clients one product with another
8
Identifying New Marketing Channels
Web Ads
Articles
Print ads
Blogs
Your Website
Social Media
Sites Business Cards
Broadcast Teleseminars/
Media Videos Webinars
Direct Mail
Email
9
Brand Promotion Attend Tradeshows
Strategies For
Engagement Create Email Contests
Build Demand
Use Advertising
Create Press Release
Update The Website
Use Twitter
Garner Endorsements
10
Focus On Your Strengths
Communications Thinking Personal Split Problem Solving Teamwork
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editable. Adapt it to editable. Adapt it to editable. Adapt it to editable. Adapt it to editable. Adapt it to
your needs and your needs and your needs and your needs and your needs and
capture your capture your capture your capture your capture your
audience's attention. audience's attention. audience's attention. audience's attention. audience's attention.
11
Brand Promotion Template 2
Content
Whitepaper Development Webinars Content Creation Initiative #6
Home Page
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture
Redesign
Paid Organic Search
Analytics Implementation Competitive Analysis Keyword Research New Bar
Paid Organic Search

On Site SEO Improvements Ad Roll Campaign Iteration
Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
12
Look To Your Competition
Of Some Importance Of Moderate Of High Importance

To Buyers Importance To Buyers To Buyers
Anything that goes in there probably

commands a premium and is your secret
Things We Do That This category gives you the ammunition
Why are you doing these? weapon to ultimately dominate. The stuff
They Don't to win your run-of-the-mil customers
in here is the reason your company
ultimately gets acquired
Your competitors have probably

Things We Do This category is hard to articulate in your identified a lot of feature that customers
Better Than Them product marketing value highly, but maybe you have some
secret sauce that makes it better
Things We Do Features that go in here are like “table Features that go in here are like “table
Equally Well stakes” to play in the market you’re after stakes” to play in the market you’re after
This is stuff you got carried away doing,

Things They Do and yet came up shorter than your A lot times, stuff will naturally move from This category should be the focus of
Better Than Us completion, but that doesn't matter here upwards as you refine your product your product roadmap efforts
anyways
There are many reason’s for stiff to be a

here some are good for you (because You are clearly at disadvantage when
Things They Do This is normally legacy stuff that your the market is changes a & your your buyers value something here, some
That We Don’t competitors wasted time on doing competitors didn’t realize), some is bad steer away from product proposition and
for you (you thought it was unimportant center on services and relationship
so you didn’t build it)
13
Product Feature Comparison
Your Company Competitor 1 Competitor 2 Competitor 3
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
14
Annual Budget
Actual Difference In Comments On

Budget % Variance
Cost Figures Variance
Increase in raw material

Raw Material Cost 150,000 120,000 30,000 25%
prices
Employee Cost Text Here Text Here Text Here Text Here Text Here
Salary & Wages Text Here Text Here Text Here Text Here Text Here
Maintenance Cost Text Here Text Here Text Here Text Here Text Here
Finance Cost Text Here Text Here Text Here Text Here Text Here
Electricity Cost Text Here Text Here Text Here Text Here Text Here
Office Cost Text Here Text Here Text Here Text Here Text Here
Administration charges Text Here Text Here Text Here Text Here Text Here
Expense 1 Text Here Text Here Text Here Text Here Text Here
15
Assets & Revenue: Financial Summary
342 205 130

Billion Billion Billion
$ Total
Assets
$ Revenue $ Total Tax
Paid
345 145 234

Billion Billion Billion
$ Deposits $ Loan $ Net

Income
16
Company Sales & Performance - Dashboard
4 Year Product Sales 5 month Growth in Revenue

50 45
40 35 8
30 25 6
20 4
10 2
10
0 0
2017 2018 2019 2020 Jan Fab Mar Apr May
4 Year Profits Profit Margins Graph

50
40 80
30 60
20 40
10 20
0 0
2017 2018 2019 2020 2021 Jan Fab Mar Apr May Jun July Aug Sep
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
17
Financial Projections For Strategic Planning
FY13 FY14 FY15 FY16 FY17 FY18
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($
60 70 75 80 85 90
MM)
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA margin 26% 28% 29% 21% 22% 23%
Financing Cost ($
10 15 20 25 30 35
MM)
PAT ($ MM) 50 55 60 65 70 75
PAT margin 10% 11% 12% 11% 10% 9%
18
Actual Versus Target Revenue- Setting Strategic Goals
Actual Vs Target Value

Actual Target
25
1 KPI 1 16 0.5
20
15
2 KPI 2 10 0.5
3 KPI 3 18 0.5
10
4 KPI 4 4 0.5
5
5 KPI 5 15 0.5
0
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 KPI 6
6 KPI 6 16 0.5
Series 1 Column1 Series 2
19
Funding Requirement
2018-23
Total Capital Less: Internal Net Funding
Expenditures $5.3 Cash Flow (0.9) Requirement $4.4
Debt Equity
Total requirement $2.20
Total requirement $2.20
Less: PIK Equity (0.40

Less: term Debt Raised
(0.20)
in 2007
Less: Equity Raised in
(0.63)
2007
Less: Debt portion of
(0.20)
Hybrid Raised in 2007 Less: Equity Credit from
(0.20)
2007 Hybrid
To Be Funded* $1.80
To Be Funded* $0.97
$ in Billions
20
Use Of Funds
$800,000 60%
$700,474
$700,000
50%
$600,000 $1,417,434
40%
$500,000 35% Total
$400,000 $321,129 30% 100%
55%
$280,394
$300,000
20%
15%
$200,000
19% $87,715 10%
$100,000 $20,449
3%
$6,052
6% $1,220
4%
$0 0%
t s e ts s t s
en re ic
en io
n en re
tm tu rv tu
di e tm at ce
m
di
ea t s r er
r en eb pa pl
a
pe
n
t
xp e op
& E D d s re ex
es g ge t
er
as IP in od en
h C at m th
c r H ip O
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pu pe qu
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er
at
W
Three Categories Account For 92% Of The Total Budget
Water Purchases & Treatment 49% CIP 23% Debt Service 20%
21
Recruitment Plan For HR Department
35
Engineering
30 4
25 3 6 Sales
3 2 2
2
20 5
4 5 5 4 Marketing
15 3 5
6 4
6 Product
4
10 5
4 6
4 3 Admin
5 5 3
6 6 8
Finance
2 3
0
Q1 2018 Q2 2018 Q3 2018 Q4 2018 Q1 2019
22
Operational Plan- Deciding Team Initiatives & Strategies
Category Key Initiatives Prioritization Project Lead
Sales Text Here Text Here Text Here
Marketing Text Here Text Here Text Here
R&D Text Here Text Here Text Here
Operation Text Here Text Here Text Here
Employee Text Here Text Here Text Here
Finance And Text Here Text Here Text Here

Admin
23
Project Timeline Chart
Description Description Description Description Description Description
Project
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Step
Process 01
Process 02
Process 03
Process 04
Process 05
Process 06
Process 07
Process 08
Process 09
24
SWOT Analysis
Strengths Weaknesses Opportunities Threats
S W O T
needs an capture your needs an capture your needs an capture your needs an capture your
25
Analyze New Revenue Streams
Current
1 Stream Comment On
Amount Generated In FY 18 Performance/Issues If Any
2 Stream
Amount Generated In FY 18
Comment On
Performance/Issues If Any
3 Stream
Comment On
4 Stream
Comment On
5 Stream
Comment On
26
Formulating A New Business Model
Who will help you? How Do You Do It? What do You do? How do you interact? Who do you help?
Key Key Value Customer Customer

partners Activities Proposition Relationship Segment
How Do You Reach

How Do You Need?
Start Them?
Key Distribution
Recourses Here Channels
What Will It Cost? How Much Will You Make?
Cost structure Revenue stream
27
Market Expansion & Growth
+13.4%
+5.2% Russia
USA This slide is 100% editable. attention.
attention. +13.6%
-4.2%
Africa
Brazil
attention.
+2.3%
capture your audience's Australia
attention. This slide is 100% editable.
attention.
28
Business Strategic Plan Template
2017
Strategic Plan
Purpose
To be recognized as the absolute best pressure regulation supplier to the
process control industry
2017 focus = growing sales revenues
Key Objectives
Market Development Process Improvement Process Improvement Product Development
Initiatives
 Expand regulator  Implement lean  Implement personal  Increase quick-

market reach process planning process change regulator line
 Increase customer  Development/Implem  Improve  Expand range of
visits by engineers ent supply chain communication QPRO line
 Review distribution strategy  Increase teamwork
strategy
Key Performance
Indicators
 Revenue/Distributor  Cash to Cash Days  % Turnover/Month  New Product

 Revenue/Month  First- Time Through  % Absenteeism Month Revenue/Month
%/Month
29
Strategic Plan Development
Environmental & Internal Assessment
How does your current

What are the major What are your
business emphasis fit
changes in industry competitive
with industry
dynamics and resulting strengths and
opportunity &
opportunities and weakness?
competitive
risks?
landscape?
Industry Dynamics &

Competitive Assessment Internal Assessment
Implications
What strategic
alternatives have you
considered?
Strategic Definition & Implications
Risk/ Contingencies &

Strategic Alternatives
What strategy will What are the expected
What will be the impact
you pursue over the financial return of your
major strategic initiatives
next 3 years? strategy
Strategy Articulation Strategic Initiatives Financial Projection
30
Key Success Indicators Dashboard
50 60 50 60 50 60
40 70 40 70 40 70
30 80 30 80 30 80
20 90 20 90 20 90
10 100 10 100 10 100
50 60 50 60
0 110 0 110 0 110
70 70
12% 58% 90%

40 40
30 80 30 80
20 90 20 90
10 100 10 100
0 110 0 110
Revenue 30% Increase In 72% Increase

Growth Direct Cost In CSR
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capture your Reduction capture your Sales Growth capture your
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attention. attention.
31
Strategic Management Icons Slide
32
Coffee
Break
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your needs and capture your
audience's attention.


We’ll Come Back After 15 Minutes audience's attention.
33
Charts &
Graphs
34
Column Chart
Product 01 Product 02
10
Expenditure In ($ Billions)
6
6
5
4
4 3.5
3
2.5
2 2
3.4
1.5 2.8
1 2 2.4
1.6 1.9
0.8 1
0.5
0
2010 2011 2012 2013 2014 2015 2016 2017 2018
Years
35
70
Bubble 60
Chart 50
40
Product 01 30
20
Product 02 10
audience's attention. 0
0 10 20 30 40 50
36
Line Chart
P r o fit (In T h o u s a n d s )
92%
80%
100
90
80
70
60
50
40
30
20
10
0
JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC
37
Stock Chart
Close
High
160 70
140 60
120
50
100
Volume 40
80
30
60
20
40
20 10
Low
Open 0 0
FY '14 FY '15 FY '16 FY '17 FY '18
38
Additional
Slides
39
Our
Mission


Vision Mission Goal
40
About Us
Target Audiences
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it to your needs and capture your
Preferred By Many
Values Client
41
Our Team
Mike Ferguson Robert Stone Rite Johnson Sara Nelson

Graphic Designer Web Developer Sales Manager Graphic Designer
42
Our Goal
01 02 03

editable. Adapt it to editable. Adapt it to editable. Adapt it to
your needs and your needs and your needs and
capture your capture your capture your
audience's attention. audience's attention. audience's attention.
43
Financial
Beginner Advanced Professional

editable. Adapt it to your editable. Adapt it to your editable. Adapt it to your
needs and capture your needs and capture your needs and capture your
20% 40% 60%

44
Comparison
60%
Women
attention.
40%
Men
attention.
45
Post It
editable. Adapt it to editable. Adapt it to editable. Adapt it to editable. Adapt it to
your needs and your needs and your needs and your needs and
capture your capture your capture your capture your
46
Mind Map
Left Brain
Right Brain
47
Timeline
2014 2016 2018

Start 2013 2015 2017 2019 End

editable. Adapt it to your editable. Adapt it to your editable. Adapt it to your
needs and capture your needs and capture your needs and capture your
48
Bulb Or Idea
Adapt it to your needs an
attention.
01
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editable. Adapt it to your 05 02 Adapt it to your needs an
needs an capture your capture your audience's
audience's attention. attention.
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04 03 This slide is 100% editable.
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needs an capture your capture your audience's
audience's attention. attention.
49
Thank You
G
Address: Contact Numbers: Email Address:

# street number, city, state 0123456789 [email protected]
50

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Your Company Name

Mission Statement-Vision- Product Feature

Management Board- Organization

Establish a value Company Sales & Performance – Formulating a new Business

Financial Projections for Strategic Market Expansion &

Brand Promotion Strategies for Strategic Plan

09 Brand Promotion Template 2 19 Use of Funds 29 Key Success Indicators Dashboard

Look to your Operational Plan- Deciding Team Initiatives &

2018 Summary Target Year 2019

USD 10 MM Revenue USD 15 MM

USD 2 MM Profits USD 4 MM

USD 1 MM Operational Cost USD 1.5 MM

Newspapers, TV Ads Marketing Channels Social Media

US, UK Geographical Presence Australia

3 Products Product Line Add 2 more products

This slide is 100% editable.

Julie Doe Rose Albert John Finder Janna Levis

Introduce 5 new products in

Expand in a new location

Increase core product

Company: What do people

Introduce new products

Enter new territories

Raise prices without Boost sales in a particular

Enter into long-term contracts Cross-sell (or bundle)

Create Press Release

Update The Website

Communications Thinking Personal Split Problem Solving Teamwork

Whitepaper Development Webinars Content Creation Initiative #6

Paid Organic Search

Analytics Implementation Competitive Analysis Keyword Research New Bar

Paid Organic Search

Display Advertising Analysis

In Trial Drip Campaign A/B Message Testing Conversion Initiative #4

Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4

Of Some Importance Of Moderate Of High Importance

Anything that goes in there probably

Your competitors have probably

This is stuff you got carried away doing,

There are many reason’s for stiff to be a

Your Company Competitor 1 Competitor 2 Competitor 3

Actual Difference In Comments On

Increase in raw material

342 205 130

345 145 234

$ Deposits $ Loan $ Net

4 Year Product Sales 5 month Growth in Revenue

4 Year Profits Profit Margins Graph

FY13 FY14 FY15 FY16 FY17 FY18

Target Market (MM) 14 14.25 14.50 15 16 18

Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5

Net Revenue ($ MM) 650 700 750 800 850 900

EBITDA ($ MM) 100 120 130 140 150 160

EBITDA margin 26% 28% 29% 21% 22% 23%

PAT margin 10% 11% 12% 11% 10% 9%

Actual Vs Target Value

Less: PIK Equity (0.40

Three Categories Account For 92% Of The Total Budget

Category Key Initiatives Prioritization Project Lead

Sales Text Here Text Here Text Here

Marketing Text Here Text Here Text Here

R&D Text Here Text Here Text Here