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  • Navodaya Vidyalaya Samiti: (Hyderabad Region)

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    Vandana Rawat
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    The document provides guidance on writing effective classified advertisements in 3-4 sentences. It explains the key elements to include in advertisements for different purposes like "For Sale", "To Let", and "Situation Vacant". Precise and impersonal language is recommended along with highlighting important details and providing contact information. The document also differentiates classified ads from display ads and emphasizes using short phrases and separating information with commas for clarity.

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    ADVERTISEMENT (JSM)

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    The document provides guidance on writing effective classified advertisements in 3-4 sentences. It explains the key elements to include in advertisements for different purposes like "For Sale", "To Let", and "Situation Vacant". Precise and impersonal language is recommended along with highlighting important details and providing contact information. The document also differentiates classified ads from display ads and emphasizes using short phrases and separating information with commas for clarity.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    60 views27 pages

    Navodaya Vidyalaya Samiti: (Hyderabad Region)

    Uploaded by

    Vandana Rawat
    The document provides guidance on writing effective classified advertisements in 3-4 sentences. It explains the key elements to include in advertisements for different purposes like "For Sale", "To Let", and "Situation Vacant". Precise and impersonal language is recommended along with highlighting important details and providing contact information. The document also differentiates classified ads from display ads and emphasizes using short phrases and separating information with commas for clarity.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 27

    NAVODAYA VIDYALAYA SAMITI

    (HYDERABAD REGION)

    • JNV KURNOOL, A.P.


    • JAGANATH METHRE
    P.G.T ENGLISH
    TOPIC

    ADVERTISEMENT
    (ADVANCE WRITING SKILL)
    WHAT IS AN
    ADVERTISEMENT
    • An advertisement is a public notice,
    also used for sales promotion, which
    is published in a newspaper,
    magazine or it can be broadcast on
    air. Its main aim is to attract the
    attention of the concerned readers.
    MARKING SCHEME
    • CONTENT - 2 MARKS
    • FORMAT - 1 MARK
    • EXPRESSION - 1 MARK
    • TOTAL - 4 MARKS

    . WORD LIMIT - 50 WORDS


    • TIME REQUIRED - 5 TO 7 MIN.
    DIFFERENCE
    ADVERTISEMENTS
    ADVERTISEMENTS

    (CLASSIFIED)
    Types of Classified Adv.
    •
    QUALITIES
    • PRECISE YET INFORMATIVE
    • KEY WORDS ARE STRESSED
    • ALL IMPORTANT INFORMATION IS SEPARATED WITH
    COMMAS.
    • EXPRESSED IMPERSONALLY
    • CONTACT ADDRESS GIVEN AT THE END.
    • NO DECORATION DONE
    • IMPORTANT WORDS MAY BE MADE BOLD.
    What should not be written in an
    advertisement
    Name of
    the
    Newspaper
    • .

    First
    person
    pronoun

    Informal
    Language
    POINTS TO REMEMBER
     Categorized into columns according to different
    classes. The category is stated at the top.
     Short catchy phrases and words are used.
     Language is simple and formal.
     Short, concise and to the point.
     Provide all relevant information.
     Contact name and information is given
     Written in a box.
    VALUE POINTS
     SPECIFIC HEADING
     USE ONLY PHRASES
     AVOID ARTICLES AND PREPOSITIONS
     CLARITY OF CONTENTS
     CONTACT NO. OR ADDRESS TO BE GIVEN
     FIRST WORD IN CAPITAL,REST IN
    RUNNING HAND
     MUST BE IN BOX
    WHAT ARE KEY
    WORDS ?
    • Those words which carry the meaning
    of the sentence. They are not
    grammatically that important.
    e.g. I want to buy a house.
    In this sentence ‘want’, ‘buy’ and
    ‘house’ are the key words.
    HOW INFORMATION
    IS GIVEN
    • All information is generally written one
    after another separated by commas. I
    have marked the red commas in the advt.
    below.
    e.g. A 3BHK flat behind Behala Tram depot,
    second floor, south facing, fully marbled
    floors, with three toilets, a big kitchen,
    lift facility is available for sale.
    IMPERSONAL
    EXPRESSION
    • The sentences used generally do not
    possess the words like ‘I’, ‘We’, and
    ‘You’. They are the personal pronouns.
    So, the sentence ‘ I have a flat to sell
    to you’ will be written as ‘A flat is
    available for sale”.
    CONTACT ADDRESS
    • The contact address is generally given at
    the end of the advertisement.
    e.g. A 3BHK flat behind Behala Tram depot,
    second floor, south facing, fully marbled
    floors, with three toilets, a big kitchen,
    lift facility is available for sale. Contact
    Mr. Govardhan Das, 13/2 ABC Road,
    Behala. Kolkata-700034 Mob.-
    98XXXXXXXX.
    IMPORTANT WORDS
    HIGHLIGHTED
    • To attract the attention of the readers
    the important words are to be highlighted
    by making it bold.
    e.g. A 3 bedroom flat behind Behala Tram
    depot, second floor, south facing, fully
    marbled floors, with three toilets, a big
    kitchen, lift facility is available for sale.
    Expected cost 20 lacs.
    NECESSARY INFORMATION
    FOR SALE
    • Vehicle for sale $ Plot/house for sale
     Make Maruti /Hyundai/Honda, etc. . Location
     Model/color/accessories/ - .Area in meters/yards
    - year of manufacture/mileage . Name of the developed FIRM
     Condition . Facilities provided (house)
     Ownership details . Price expected
     Price expected . Contact address / phone number
     Contact address/phone number
    FORMAT
    Heading

    Content
    NECESSARY INFORMATION
    TO LET
     Type of accomodation,number of
    rooms/floor
     Whether it is independent or an
    apartment
     Rent Expected
     Conditions if any for tenants
     Contact address/phone number
    Format for To-let
    SITUATION VACANT
    • Name of the institution.
    • Name of the post.
    • No. of vacancies.
    • Qualifications required.
    • Experience desirable.
    • Salary.
    • Age
    • Sex
    • How to apply and when?
    • Where and whom to apply?
    • Address.
    SITUATION WANTED
    • Qualification- educational and professional.
    • Experience.
    • Salary Expected.
    • Kind of job needed.
    • Place of job.
    • Contact address.
    RECAPITULATION
    Fill in the blanks-
    ----------------
    Wanted a _______ stenographer for a
    _______. Qualification-________ , age___,
    ________ w.p.m., should have_______
    years. Salary ______. Apply with complete
    bio-data up to ____ to _______________.
    HOME WORK
    • Draft a classified advertisement for
    the post of an accountant in your
    school.
    The End
    Thank You

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