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  • Social Factors in PESTLE Analysis

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    Social factors in PESTLE analysis include cultural norms, health consciousness, population trends, age demographics, careers, and safety that influence consumer demand. These social considerations are important for companies to develop effective marketing strategies tailored to customers. For instance, vehicle sales often increase in India towards the end of the year due to marriage season and festivals driving consumer purchases.

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    Social factors in PESTLE analysis include cultural norms, health consciousness, population trends, age demographics, careers, and safety that influence consumer demand. These social considerations are important for companies to develop effective marketing strategies tailored to customers. For instance, vehicle sales often increase in India towards the end of the year due to marriage season and festivals driving consumer purchases.

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    23 views1 page

    Social Factors in PESTLE Analysis

    Uploaded by

    lowak95714
    Social factors in PESTLE analysis include cultural norms, health consciousness, population trends, age demographics, careers, and safety that influence consumer demand. These social considerations are important for companies to develop effective marketing strategies tailored to customers. For instance, vehicle sales often increase in India towards the end of the year due to marriage season and festivals driving consumer purchases.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Social factors in PESTLE Analysis

    • Social factors include cultural norms and expectations, health


    consciousness, population growth rates, age distribution, career
    attitudes, health, and safety. These factors are helpful for companies
    to better plan their marketing analytics and strategy. For example, the
    Indian market generally witnesses a surge in demands for vehicles
    during the last months of the year, due to marriage and the festive
    season. 
    • These factors are particularly significant for marketers as they target
    certain customers. Additionally, they also highlight the local workforce
    and its zeal to operate under certain circumstances.

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