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  • Vitamin Water Presentation

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    Syed Abdul Ahad Tirmidhi
    143 views27 pages
    The document outlines a brand awareness campaign for Vitamin Water. The objective is to maximize brand awareness of Vitamin Water among males and females aged 12 to 55 from socioeconomic classes A, B+, and B. The campaign will make Vitamin Water stock available in stores in Karachi, Lahore, and Pindi and have female brand promoters wearing Vitamin Water uniforms greet customers and provide brand information. It provides lists of specific stores in each city and details on hiring 24 female brand promoters. Metrics and assets to be delivered include stock availability, brand promoter training materials, and execution of the in-store activities. A suggested brand pitch and deal are also outlined.

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    vitaminwater

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    The document outlines a brand awareness campaign for Vitamin Water. The objective is to maximize brand awareness of Vitamin Water among males and females aged 12 to 55 from socioeconomic classes A, B+, and B. The campaign will make Vitamin Water stock available in stores in Karachi, Lahore, and Pindi and have female brand promoters wearing Vitamin Water uniforms greet customers and provide brand information. It provides lists of specific stores in each city and details on hiring 24 female brand promoters. Metrics and assets to be delivered include stock availability, brand promoter training materials, and execution of the in-store activities. A suggested brand pitch and deal are also outlined.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    143 views27 pages

    Vitamin Water Presentation

    Uploaded by

    Syed Abdul Ahad Tirmidhi
    The document outlines a brand awareness campaign for Vitamin Water. The objective is to maximize brand awareness of Vitamin Water among males and females aged 12 to 55 from socioeconomic classes A, B+, and B. The campaign will make Vitamin Water stock available in stores in Karachi, Lahore, and Pindi and have female brand promoters wearing Vitamin Water uniforms greet customers and provide brand information. It provides lists of specific stores in each city and details on hiring 24 female brand promoters. Metrics and assets to be delivered include stock availability, brand promoter training materials, and execution of the in-store activities. A suggested brand pitch and deal are also outlined.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 27

    Objective

     Maximizing brand awareness.


    Scope
     Maximizing brand awareness.
     Catering mind share of the target audience.
     Introduction of the brand directly to
    customer.
     To create TOM
    Target Audience
     Gender: Male and Female
     Age : 12 to 55
     Sec A, B+, B
    Mechanics
     Stock Availability in the LMT and IMT
    Stores in karachi, Lahore and Pindi.
     One Female BA’s wearing Vitamin
    branded uniform in each store will greet
    the customer.
     BA will give Brand Pitch, leaflet for the
    awareness to target audience and will
    offer deal also.
    Stock Availability
     Stock should be available one week before
    the kick off date.
    List of stores in Karachi
    S.No Stores Names
    1 Imitiaz
    2 Chase up
    3 Naheed
    4 Agha’s
    5 Shazz Super Market
    6 Hyper Super Market
    7 Bin Hashim Super Store
    8 TM Mart
    9 Ebco super mart
    10 Metro
    List of stores in Lahore
    S.No Stores
    1 Raheem Super
    2 Akbari Cash and Carry
    3 Saweera Store
    4 Nemat khana store
    5 Decent Store
    6 Metro
    7 Hyper star
    8 Fine Store
    9 Al Rehmat Store
    10 Rainbow Store
    List of stores in Pindi
    S.No Stores Names
    1 Cosmo C&C
    2 Barsa Commercial Market
    3 Medina Cash Carry market
    4 Pindi Cash Carry
    Human Resource
    S.NO HR QUANTITY
    2. FEMALE BRAND PROMOTORS 24
    TOTAL HR 24
    Deliverables
    Vitamin Water
     Art work .
     Pitch for BA’S.
     Stock availability.
     Finalized Venues
    Deliverables
    Spark Communication
     HR finalization.
     Logistics arrangement.
     Execution.
     BA uniforms
     POS materials.
    Way Forward
     Venues finalization for the
    activity.
     Recording of BA brief.
     Budget finalization .
     Finalization of every element.
    Suggested
    Brand Pitch
    Asalam-o- Aliekum, Vitamin Water key
    different flavors aapki vitamin ki kami pora
    karta aur fori energy deta hai. Agar app
    Vitamin water key 2 bottles ka pack leygny tu
    aapko keychain as a gift milega
    Suggested Deals
    .

    If any customer will buy a pack of 2


    vitamin water bottles then a keychain
    will be gifted.
    Reference Images
    For
    Stores Activity
    Reference Images
    For BA attire
    Sampling Idea
    Sampling Idea Details
     Skater Boys with Branded Vitamin Water
    attires with a cut out of Vitamin Water
    bottle at their backs will be present at the
    DHA and Clifton areas roads signals to do
    sampling activity.
     When Signal will be red, they will represent
    half minute(30 Sec) show and then they will
    give vitamin bottles to people at signal.
    Budget
    Category Captain:Rs. 1.7 Million
    Sampling: Rs.1.3 Million
    Please clik on the icon to view cost break up Microsoft Excel
    Worksheet
    Thank You

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