Wei KFi ELD
Wei KFi ELD
WEIKFIELD PRODUCTS
CONTENT
1. ABOUT THE COMPANY
2. ABOUT THE FOUNDERS
3. FINANCIAL POSITION OF THE COMPANY
4. WEIKFIELDS BRANDS
5. PRODUCT PROFILE
5A. WEIKFIELD PASTA
5B. CUSTARD
5C. JELLY
5D. FALOODA
5E. BAKING POWDER
5F. GREEN TEA
5G. ICE CREAM MIX
5H. PASTA SAUCES
5F. WEIKFIELD MUSHROOMS
6. ANALYSIS OF ALREADY SERVED OUTLETS
7. ANALYSIS OF RETAILERS SELLING PASTA
8. RETAIL OUTLETS INTERESTED IN SELLING WEIKFIELD
PRODUCT
NAME: GOURAV SINGH
COLLEGE NAME: BENGAL INSTITUTE OF
BUSINESS STUDIES
COURSES: MBA IN MARKETING
COMPANY NAME: WieKFiELD FOODS PVT.LTD.
INDUSTRY MENTORS NAME: MR.PAROSH
CHATTERJEE AND MR. SUDEEP DUTTA
ABOUT THE COMPANY
The Weikfield story is a story of “sweet success”. A story that began in
1956, with the manufacturing of Custard Powder, Baking Powder & Corn
flour. It was a humble entry into the world of processed foods and today,
over 6 decades later, Weikfield is a multi-division Company
manufacturing over 50 quality products and meeting the tastes of even
the most discriminating buyers, the world over.
Customer satisfaction has been and remains Weikfield’s primary goal.
Uncompromising insistence on high-quality standards, continuous
innovation and the commitment to provide value for money to the
customer has made Weikfield a household name. From dessert mixes &
food ingredients to sauces, organic tea pasta’s and mushrooms, Weikfield
has opened new frontiers and has grown enormously by seeking new
opportunities and challenges.
ABOUT THE FOUNDERS
180
160
140
120
100
80
60
40
20
0
Already Served Direct Indirect
No of outlets
RETAILERS SELLING PASTA
No of outlets
160
140
120
100
80
60
40
20
0
Retailers Selling Pasta Retailers Selling other Products
No of outlets
RETAILERS INTERESTED IN SELLING WEIKFIELD PRODUCTS
Interested On Weikfield Other Category Outlets
23%
77%
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