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ATTITUDES

AND
JOB SATISFACTION
Attitudes Cognitive component
The opinion or belief segment
Evaluative of an attitude.
statements or
judgments Affective Component
concerning The emotional or feeling segment
objects, of an attitude.
people, or
events. Behavioral Component
An intention to behave in a certain
way toward someone or something.
Job Satisfaction
A collection of positive and/or negative feelings that
an individual holds toward his or her job.

Job Involvement
Identifying with the job, actively participating in it,
and considering performance important to self-worth.

Organizational Commitment
Identifying with a particular organization and its
goals, and wishing to maintain membership in the
organization.
Cognitive Dissonance
Any incompatibility between two or more attitudes
or between behavior and attitudes.

Desire
Desireto
toreduce
reducedissonance
dissonance
••Importance
Importanceof
ofelements
elementscreating
creatingdissonance
dissonance
••Rewards
Rewardsinvolved
involvedinindissonance
dissonance
Attitude Surveys
Eliciting responses from employees through
questionnaires about how they feel about their jobs,
work groups, supervisors, and the organization.
* Training activities that can reshape employee
attitudes concerning diversity:
* Participating in diversity training that provides
for self-evaluation and group discussions.

* Volunteer work in community and social serve


centers with individuals of diverse backgrounds.

* Exploring print and visual media that recount


and portray diversity issues.
* Satisfaction and Productivity
* Worker productivity is higher in organizations with more
satisfied workers

* Satisfaction and Absenteeism


* Satisfied employees have fewer absences

* Satisfaction and Attrition


* Satisfied employees are less likely to quit.
Voice
Exit
Active and constructive
Behavior directed toward attempts to improve
leaving the organization. conditions.

Loyalty Neglect
Passively waiting for Allowing conditions to
conditions to improve. worsen.
Source: C. Rusbult and D. Lowery, “When Bureaucrats Get the Blues,” Journal
3–11
of Applied Social Psychology. 15, no. 1, 1985:83. Reprinted with permission.
* Satisfaction and Organizational Citizenship Behavior (OCB)
* Satisfied employees who feel fairly treated by and are trusting
of the organization are more willing to engage in behaviors that
go beyond the normal expectations of their job.
* Satisfied employees increase customer
satisfaction because:
* They are more friendly, upbeat, and responsive.
* They are less likely to turnover which helps build
long-term customer relationships.
* They are experienced.
* Dissatisfied customers increase employee job
dissatisfaction.

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