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Advertising Design: Parts and Design of A Print Advertisement - Introduction To Advertising Design
Advertising Design: Parts and Design of A Print Advertisement - Introduction To Advertising Design
1. HEADLINE
A headline should:
▪Attract attention
▪Target a specific audience
▪Arouse interest, set the tone using action
words
▪Offer a solution or benefit (claim)
A Print Advertisement Will Contain All of the Following:
Think Small for Volkswagen art directed by Helmut Krone. The copy for Think Small was
written by Julian Koenig at the Doyle Dane Bernbach (DDB) agency in 1959.
Advertising Techniques
Techniques Used in Advertising to Create Interest