Understanding The Dynamic of Communication

UNDERSTANDING THE
DYNAMIC OF COMMUNICATION
WHICH OF THESE INVITATION FORMAT WOULD YOU PREFER TO HAVE FOR
YOUR OWN WEDDING? WHY?
WITH JOY The honor of your presence
YOU ARE INVITED Is requested at the
Marriage of
TO THE WEDDING OF
To
AND
Saturday at the seventeenth of
The third of June, 20_ May two thousand_
At 6 o’clock pm At nine in the morning
Mandarin Hotel Mandarin Hotel
Makati City Makati City
REGISTER
- Was first use in 1956 and popularized by linguists in the 1960s.
- also known as tenor, tone or style, it refers to a variety of language
used by speakers in particular social settings.
THE FIVE CLOCKS OF JOO (1961)
1.Static / Frozen Register
requires the use of language that rarely or never changes. These include prayers, the constitution and many other more.
2. Formal Register
used in formal and impersonal settings. Example, the President who makes the State of the Nation Address (SONA), is expected to make use of a dignified, polished
language.
3.Consulatative Register
is used in professional discourse where one of the speakers is viewed as the experts. For example, in a patient listen to the doctor’s
diagnosis and medical advice.
* Jargon- special words or expression that are used by a particular profession or group and are difficult for others to understand.
4. Casual Register
used in informal settings like conversing with friend or engaging in small talks with other people. The
language that is being used I this register is characterized by the use of slang, colloquialisms and in some
instances vulgarities.
5. Intimate Register
used for private communication where the relationship between speaker is very personal as in
conversation between a husband and wife, parents and children.
Formal register includes static or frozen, formal and consultative while informal register,
would be the casual and intimate.
COMMUNICATIVE COMPETENCE
- introduced by Dell Hymes in 1974, refers to a person’s ability to use appropriate language in
various discourse context. Hymes proposed the SPEAKING model to describe the different extraneous
variables that would dictate appropriateness of language use.
S (setting/ scene)- refers to the time and place where communication takes place
P (participants)- refers to the speaker and audience
E (ends)- refers to the purposes, goals, and outcome of the speech event
A (acts sequence)- refers to the form and order of the event
K (cues)- establish the tone, manner, or spirit of the speech act
I (instrumentalities)- refers to the forms and type of speech
N (norms)- social rules governing the event and the participants actions and reactions
G (genre)- kinds of speech act or event
OVERCOMING
COMMUNICATION BARRIERS IN
MULTI-CULTURAL SETTINGS
KACHRU’S SCHEMATIC REPRESENTATION OF WORLD ENGLISHES
EXPANDING
CIRCLE
OUTER CIRCLE
INNER
CIRCLE
UK, US
SINGAPORE
AND INDIA
CHINA, RUSSIA,
AND VIETNAM
* INTERCULTURAL COMMUNICATION
- when people from two different cultural groups interact, intercultural communication takes
place. Its purpose is to exchange ideas and cultural norms in the spirit of understanding and mutual
respect.
* MULTICULTURAL SELF
- different people have different views, ideals, perspective, values, traditions, and beliefs.
* ETHNOCENTRISM
-tendency or disposition to judge other people’s culture with disfavor and to consider one’s
own as superior to other.
EVALUATING TEXTS AND
IMAGES THROUGH CRITICAL
READING AND VIEWING
EVALUATING WORDS AND IMAGES IN A MULTI-
CULTURAL ENVIRONMENT
• CRITICAL THINKING- is the foundation of critical reading and listening. Critical reading and
listening go beyond retrieving information from the text because they involve identifying
author’s purpose and recognizing bias.
SUGGESTIONS TO BECOME AN EFFECTIVE LISTENER:
1.Seek for Clarification- it is better to clarify before responding to comments or queries that
can potentially led to arguments.
2. Empathize- respect the feelings and beliefs of the other speaker.
3. Be sensitive to verbal and non-verbal cues- listen not only to what is being said but also
to how it is said.
SIGNIFIER AND SIGNIFIED (BY: FERDINAND DE SAUSSURE)
SIGNIFIER- may be an object, a word or an image that represent a concept.
SIGNIFIED- refers to the concept which the signifiers refers to and this would be the meaning that is drawn by the
receiver of the sign.
Sign
the object/ thing
SIGNIFIER SIGNIFIED
the physical existence the mental concept
(sound, word, image) (fruit, Apple, freshness, temptation, computer)
COMMUNICATION
TECHNOLOGIES
EXAMPLES OF APPLICATIONS
1.Blog 9. My Space 17. WeChat

2. Email 10. Podcast 18. WhatsApp
3. Facebook 11. Snapchat 19. Yahoo Messenger
4. Flickr 12. Skype
5. Forum 13. Tinder
6. Google 14. Tumblr
7. Instagram 15. Twitter
8. Linked In 16. Viber
MULTIMODAL TEXT
* Multimodality- are several modes of communication to learn and discover the meaning of things.
* Multimodal texts- may include the use of words, gestures, sounds/music, photo/images and verbal languages.
Semiotic- the study of signs and symbols and their use or interpretation.
The use of two or more semiotic system in a text is called multimodal (Anstey & Bull 2010)
Listed below are the five semiotic system:
1.Audio- refers to the volume, pitch, tone, and rhythm of music and effects of sounds used.
2. Gestures- refers to the movement, facial expression, body language, and posture.
3. Linguistic- refers to the proper word choice, vocabulary, structure of oral and written grammar and language.
4. Visual- refers to what is seen like color, objects, movements from a particular viewpoint.
5. Spatial- refers to the distance or proximity, direction of images, layout of objects and how these are organizedin
space.
TYPES AND EXAMPLES OF MULTIMODAL TEXTS
1.Paper- This includes books, comics, flyers for business, and picture books where each page shows a combination
and arrangement of both textual and visual elements.
2. Digital- This includes blogs, videos, social media, slide presentation, and webpages that combine elements of
sound effects, oral and written language, music and still or moving images.
3. Live- This includes performances, acts, and even ballet or dance whose elements are gesture, music, and
movements in space.
4. Transmedia- This include the use of various platforms in story telling involving the audience. The use of
traditional material in the story telling combined with digital platform enable a more participative story telling
experience that may be used in entertainment, in advertising or business and for social change.
BUSINESS
PRESENTATION
ANTIDOTES FOR POWERPOINT POISONING
A good slide presentation consists of the following criteria:
1.Deliver Dramatically. Build a lasting relationship with the audience through a longer attention span. Use various
strategies to keep the listener engaged.
2. Design Artfully. Keep in mind that “ Simplicity is Beauty” and “ Less is More”.
3. Emphasize Ideas and Logic. Balance the use of time to prepare the slides and the time for research. Research
should have depth and complexity (80%) and Presentation should provide sufficient data through text and visual
aids (20%).
4. Offer Examples. Complete quality work with depth and style by showing examples of student’s excellent work.
5. Provide Rubrics. Provide examples of good work and be guided by the rubrics clarify expectations.
TIPS ON PRESENTATION SKILLS
1.10-30 Rule. Follows a 10 slide, 20-minutes presentation, and not more than 30 font size.
2. Be Entertaining. Use interesting colors, proper font size, and appropriate graphics to provide lasting attention to
the audience.
3. Breathe In Not Out. Avoid signs of nervousness.
4. Don’t Read. Reading from the notes diminishes audience impact.
5. Eye Contact. Look at the audience not the notes.
6. Get Practice. Practice always makes perfect.
7. Project Your Voice. Speak with a very clear voice volume where the person at the back can hear.
8. Put Yourself in the Audience. Let the audience experience effective learning.
9. Slow Down. Use clarity in speaking for easier comprehension.
10. Speeches are About Stories. Present ideas as if conversing with the audience.
THANKS FOR
LISTENING !

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UNDERSTANDING THE

WITH JOY The honor of your presence

YOU ARE INVITED Is requested at the

1.Blog 9. My Space 17. WeChat

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