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Lecture 2 Purpose (Mission, Vision, Objectives and Core Values)
Lecture 2 Purpose (Mission, Vision, Objectives and Core Values)
LECTURE 2
PURPOSE
(MISSION, VISION, OBJECTIVES & CORE VALUES)
Lecture Learning Objectives
1. To understand how to establish and implement corporate core
values.
2. To describe the components and role of mission and mission
statements in strategy formulation.
3. To describe the components and role of vision and vision
statements in strategy formulation.
4. To formulate objectives for businesses and determine what
makes objectives a good one.