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  • CSR Presentation: Ravi & Biplob

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    Coca-Cola began as a patent medicine invented in 1886 by John Pemberton in Atlanta, Georgia. It has since grown to be the largest beverage company in the world, operating in over 200 countries. In India, Coca-Cola invested over $1 billion and acquired popular local brands to achieve strategic and financial success. As part of its corporate social responsibility, Coca-Cola supports education, health, water conservation and disaster relief projects globally and in India through partnerships with NGOs, governments and local communities.

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    Coca-Cola began as a patent medicine invented in 1886 by John Pemberton in Atlanta, Georgia. It has since grown to be the largest beverage company in the world, operating in over 200 countries. In India, Coca-Cola invested over $1 billion and acquired popular local brands to achieve strategic and financial success. As part of its corporate social responsibility, Coca-Cola supports education, health, water conservation and disaster relief projects globally and in India through partnerships with NGOs, governments and local communities.

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    29 views15 pages

    CSR Presentation: Ravi & Biplob

    Uploaded by

    Biplob Das
    Coca-Cola began as a patent medicine invented in 1886 by John Pemberton in Atlanta, Georgia. It has since grown to be the largest beverage company in the world, operating in over 200 countries. In India, Coca-Cola invested over $1 billion and acquired popular local brands to achieve strategic and financial success. As part of its corporate social responsibility, Coca-Cola supports education, health, water conservation and disaster relief projects globally and in India through partnerships with NGOs, governments and local communities.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 15

    CSR

    Presentation

    Ravi
    &
    Biplob
    History
    • The first Coca-Cola recipe was invented in a
    drugstore in Atlanta, Georgia by John Pemberton
    • Pemberton developed Coca-Cola, as essentially a
    non-alcoholic version of French Wine Cola
    • The first sales were at Jacob's Pharmacy in
    Atlanta, Georgia, on May 8, 1886 & initially sold
    as a patent medicine for five cents
    • 1887-Asa Candler, another pharmacist bought the
    coca-cola formula from Dr Pemberton $2300
    • 1890-1900, Sales increased by over 4000%
    • 1894- Joseph A. Biedenharn began bottling coca-
    cola to sell
    Coca-Cola
    • From a humble beginning in 1886, it is now flagship brand
    of largest manufacturer, marketer & distributer of non-
    alcoholic beverages in world
    • The Coca ‑ Cola Company operates in more than 200
    countries and markets nearly 500 brands and more than
    3,000 beverage products
    • In India, Coca Cola was the leading soft drink till 1977
    when govt. policies necessitated its departure
    • Has invested more than US$ 1 billion in India over the
    past decade
    • In 2003, Coca-Cola India pledged to invest a further US$
    100 million in its operations.
    Coca-Cola
    • Coke’s acquisition of local popular India brands including
    Thums Up, Limca, Maaza, Citra etc.: a strategic step &
    success
    • It has also been instrumental in giving an exponential
    growth to the country’s job listings
    • The Indian operations comprises of 50 bottling operations,
    25 owned by the Company, with another 25 being owned
    by franchisees
    • Connecting with the passions of Indians like Cricket,
    Food, movies, music etc
    Soft Drinks Industry In India
    • Its Rs 3500cr industry in India
    • Comprised of consumers throughout the country,
    & are of all ages
    • From 1976-1989 the industry only comprised of
    Indian brands such as Parle, Compa-Cola & Dukes
    • Due to govt. policies of liberalization in 1993,
    Coca-Cola came back to India after it left in 1976
    • Coca-Cola and Pepsi are the main competitors in
    India in the soft drinks industry
    Product portfolio
    India
    Product
    • Coca-Cola is a carbonated soft drink sold
    in stores, restaurants, and vending machines
    internationally & nationally
    • Colour - Caramel E-150d
    Few Important Facts
    • There are 27 different varieties of coke made by
    Coca-Cola
    • Coca-Cola is recognized by 94% of the world’s
    population
    • Approximately 10,450 Coca-Cola brand drinks are
    consumed around the world each second of every day
    • Coke comes in a variety of sizes worldwide so you
    can use it for a crowd or as a personal snack drink
    CSR
    • As one of the largest and most global
    companies in the world, Coca-Cola took
    seriously its ability and responsibility to
    positively affect the communities in which
    it operated.
    • The company’s mission statement, called
    the Coca-Cola Promise, stated: “The Coca-
    ColaCompany exists to benefit and refresh
    everyone who is touched by our business.”
    • Their activities also included The Coca-
    Cola Africa Foundation created to combat
    the spread of HIV/AIDS through
    partnership with governments, UNAIDS,
    and other NGOs, and The Coca-Cola
    • Foundation, focused on higher education as
    a vehicle to build strong communities and
    enhance individual opportunity
    • Coke India’s Corporate Social
    Responsibility (CSR) initiatives were both
    community and environment-focused.
    • Coca-Cola’s footprint in India was
    significant as well. The Company employed
    7000 citizens and believed that for every
    direct job, 30-40 more were created in the
    supply chain.
    • Priorities included education, where
    primary education projects had been set up
    to benefit children in slums and villages,
    • water conservation, where the Company
    supported community-based rainwater
    harvesting projects to restore water levels
    and promote conservation education, and
    health, where Coke India
    • Coca-Cola India partnered with NGOs and
    governments to provide medical access to
    poor people through regular health camps.
    CSR
    • Coca-Cola India Won Golden Peacock Global Award for
    Corporate Social Responsibility
    • The Company has installed 320 Rain Water Harvesting
    (RWH) structures in 17 states and has restored several
    traditional water bodies
    • Launched the “Elixir of life” project
    • Donated $10 million to tsunami relief efforts in Asia
    • The Company has undertaken these Citizenship initiatives
    in partnership with government, NGOs, educational
    institutions and local communities
    GREEN MARKETING
    •  Coca-Cola unveiled an ad campaign urging
    recycling.
    • Coca-Cola is also taking green steps on
    their packaging, with the release of the
    “PlantBottle,” which is comprised of 30%
    renewable materials from feed-stock resin.
    Thank you

    Question?

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