Buyer Value Proposition Context and Delivery Content Strategy
Buyer Value Proposition Context and Delivery Content Strategy
Channel
Pain Points
CTA CONTENT
Influencers? Trigger / Awareness Stage
Name KPI
Gains Channel
Background
CONTENT
Purchase Process & Purchase Time CTA
Evaluation Stage
KPI
Demographic
Needs (Social, Emotional, Utilitarian)
Channel
Channel
Identifiers
CONTENT
Key Touchpoints CTA
Getting to Recommend
Key Value Delivered? Pitch
Others KPI