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Philips Case Study: Submitted By: Kumar Raj Shivam Gupta Aditya Raman Prashant Kathuria Debashree Chakraborty
Philips Case Study: Submitted By: Kumar Raj Shivam Gupta Aditya Raman Prashant Kathuria Debashree Chakraborty
Submitted By:
Kumar Raj
Shivam Gupta
Aditya Raman
Prashant kathuria
Debashree
Chakraborty.
INDUSTRY ELECTRONICS
Founded Eindhoven, 15 May 1891
Founder Gerard Philips
Frederik Philips
Headquarters Amsterdam, Netherlands
Area served Worldwide
Key people Jeroen van der Veer(Chairman)
Frans van Houten (CEO)
Products Home appliances
Lighting
Medical
equipment
Revenue €21.39 billion (2014)
Operating income €486 million (2014)
Profit €415 million (2014)
Total assets €28.35 billion (2014)
Total equity €10.86 billion (2014)
Number of employees 105,365 (2014)
Slogan "Innovation & You"
Website www.philips.com/global/
PHILIPS
sense and simplicity
DIVISIONS
Philips Consumer Electronics
Philips Lighting
Philips Medical Systems
Philips Domestic Appliances and Personal
Care
B2B
• Royal Philips Electronics of the
Netherlands is a diversified
health and well-being company.
• Headquartered ---Netherlands,
more than 186,000 employees in
more than 60 countries
worldwide.
• Market leader---cardiac care,
acute care and home healthcare,
energy efficient lighting
solutions and new lighting
applications,
• It is also right up there in
lifestyle products for personal
well-being and male shaving
and grooming as well as portable
entertainment and oral
healthcare.
Philips Headquarters in
Amsterdam, Netherlands
(1910 to 1940s)
Philips Metal Filament Lamp Factory Ltd. was
founded in Eindhoven in 1907.
That was followed in 1912 by the foundation
of
Philips Lightbulb Factories Ltd.
• Totally the Indian unit closed the fiscal ended march 2012 with
revenues of
Rs 5,579 crore,growing at a clip of about 23 per cent per annum.
PHILIPS
GROWTH OVER THE YEARS
PHILIPS
INTRODUCED
BOUGHT
PHILIPS THE
OPTIVA ACQUIRED
WAS COMPACT
CORPORATIO THE ASSETS
FOUNDED. PHILIPS AUDIO OF PREETHI.-
N INDIA BASED
LIGHTBULB CASSETTE
INTRODUCED TAPE KITCHEN
FACTORY THEIR APPLIANCES
COMES FOLLOWED COMPANY
ELECTRIC
INTO. LASER. BY “RADIO
EXISTANCE RECORDER”
. FEW YEARS
LATER.
1891 1912 1920 1939 1949 1963 1982 2000 2011 2015
. .
PHILIPS
BEGAN ACQUIRED
STARTED SELLING VOLCANO
MANUFACTURING TELEVISION LAUNCHED COMPACT CORPORATIO
VACCUUM TUBES. DISC. N
SETS.
Problem Solutions
Westinghouse
worldwide
its consumers
CONTD.
PERSONAL
HEALTHCAR CARE
E
Anesthesia Trimmers
Cardiology Razors
Critical care Wet & Dry electric shaver
Home Steam Iron
respiratory Hair dryer & straightner
care
COMPETITOR
Matsushita
40%
Sony
10%
Hitachi
Thomson
CASE STUDY
Q:1 Use the standardization versus adaptation arguments to support
Philips strategies worldwide. What are some of its advantages of its new
standardization strategy?
Standardization and international uniformity has many advantages.
It has its five years sponsorship of the U.S. soccer Federation. This help
Philips to reach its young target and more female consumers. Philips thus
has 30 second air spots on ABC and ESPN during soccer broadcasts, as
well as presence on the stadium billboards, and logo visibility on all
training kits and Philips branded goal cameras are highly visible.