Professional Documents
Culture Documents
MM Grp3 CADBURY
MM Grp3 CADBURY
MISSION
VISION TAG LINE
Kindness
BRAND
VALUES Joy
Heritage
Sincerity
Empathetic
BRAND Authentic
PERSONA Caring
LITY Joyful
Positive
Luxury
TARGET
GROUP
• Initially, the brand targeted children within the age group of
5-12 years as children prefer sweet chocolates to other
confectionaries.
• But over the years, the target group shifted from kids to
adults, with the commercials showing all family members
celebrating a festival with their chocolate products.