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The Questionnaires Can Be Classified Into Four Main Types
The Questionnaires Can Be Classified Into Four Main Types
1. Structured-non-disguised,
2. Structured –disguised,
3. Non-structured-non-disguised, and
4. Non-structured-disguised.
Thirdly, such a questionnaire makes it far easier to edit. Tabulate and intercept the
data it contains.
Crisp has very lucidly explained the different types of information which are generally
sought in marketing research. The information could be one or more of the following
type:
1. Facts
2. Quasi facts
3. Awareness, or penetration of information
4. Opinions
5. Attitudes
6. Future action plans and
7. Reasons.
Questions can be classified in various ways. One way of classification is as follows.
1. Open –ended question
2. Close – ended question:--
Dichotomous question
Multiple –choice questions
Open questions are preferred when the researcher is interested in knowing what is uppermost
is the mind of the respondent.
At the time of the actual interview, it becomes difficult for the interviewer to note down the
respondents answer verbatim.
Further, if several interviews are conducting interviews and each one recording the answers to
opinion questions according to his understanding, and in his own way.
Another difficulty in respect of open questions is that it is extremely difficult to compress lengthy
answer in a meaningful manner. Such answers may be good qualitatively but their
quantification becomes extremely difficult.
The dichotomous questions have:--
--- only two answers in the form ‘yes’ or ‘no’ ‘true’ or ‘false’.’ use’ or’ do not use’ etc.
---there cannot be a third answer. However, in some cases, there may be a third
answer which may come from those who do not want to take a definite stand one
way or the other.
---as such, these questions require the minimum possible time to the respondents.
---also, answers to such questions are easy to edit, tabulate and interpret.
In the case of multiple-choice questions:
---the marketing researcher exhausts all the possible choices and the respondent
has to indicate which one is applicable in his case.
---also, more time is required in the editing, tabulation and interpretation of data.
Phrasing of the Question : In order to ensure the appropriate phrasing question,
one should be particular about the following factors:
•Vague words such as ‘many’ ‘often’ ‘generally’, ‘on the whole’ and ‘reasonably’,
should not be used.
•Another aspect that should receive the attention of the researcher is the sequence
or order of questions to be contained in a questionnaire.
Order of Questions