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  • Mamia Diaper V3

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    Umair Nasir Ali
    24 views20 pages
    The ad proposes creating a commercial to establish Mamia diapers as the fastest absorbing diaper brand and make it every mother's first choice. It shows a mother playing hide and seek with her active 1-year old son. The son hides behind a large Mamia package and escapes from under furniture. The mother is impressed by how quickly Mamia diapers absorb liquid. It highlights Mamia's quick-dry technology and non-irritating elastic ears. The mother says she chose Mamia for its fast absorption.

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    Mamia diaper V3

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    The ad proposes creating a commercial to establish Mamia diapers as the fastest absorbing diaper brand and make it every mother's first choice. It shows a mother playing hide and seek with her active 1-year old son. The son hides behind a large Mamia package and escapes from under furniture. The mother is impressed by how quickly Mamia diapers absorb liquid. It highlights Mamia's quick-dry technology and non-irritating elastic ears. The mother says she chose Mamia for its fast absorption.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    24 views20 pages

    Mamia Diaper V3

    Uploaded by

    Umair Nasir Ali
    The ad proposes creating a commercial to establish Mamia diapers as the fastest absorbing diaper brand and make it every mother's first choice. It shows a mother playing hide and seek with her active 1-year old son. The son hides behind a large Mamia package and escapes from under furniture. The mother is impressed by how quickly Mamia diapers absorb liquid. It highlights Mamia's quick-dry technology and non-irritating elastic ears. The mother says she chose Mamia for its fast absorption.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 20

    MAMIA

    Concept PRESENTATION
    13072021
    Mission

    Issue

    Narrative
    Dare
    MIND
    MISSION
    Create TOM – Generate trial – Establish Mamia’s
    Fastest Absorbency claim and make Mamia every
    mother’s first choice.
    Issue
    Pampers is still considered the gold
    standard however Canbabe and Molfix
    are also enjoying the market share
    because of their quality and competitive
    price point.
    NARRATIVE
    Every mother wants her baby to be active. A
    active baby is a healthy baby. Anything that
    stops him from being active (fast) is a matter of
    great concern for the mother.
    DARE
    An Active (quick) kid needs a
    Quick Solution!
    Ad IDEA 1
    Hide ‘n Seek
    Location: Room
    Time: bright sunny day
    Situation: Hide and Seek

    The film begins to show a mother [Sara Khan] playing hide-n-seek with her 1 yo son.
    She follows him. (camera will follow Sarah khan)
    The son is shown hiding behind a Jumbo Size Mamia pack.

    sfx:
    Sara Khan: Ready or Not here I come.

    Jingle: Quick Quick…


    Fun & Games

    camera pans (left to right) [establish brand] on Mamia pack and the boy
    is shown escaping. Cut to show the baby who is hiding under the table.
    As the mother looks under the table her is nowhere to be found.

    Giggles & Laugher

    Jingle: Kabhi here kabhi there…

    Quick Quick
    Fun & Games

    Sara tries to look around but now her son is hiding behind the curtains.
    His mother sees his feet. Slowly she tries to grab him but in a blink the boy escapes.

    Giggles & Laughers

    Jingle: Masti everywhere


    Fun and games

    Cut to the boy hiding under the blanket – mother catches him.

    Sara Khan: Peekaboo!!!


    Giggles & Laughers

    Jingle: Quick Quick


    hameesha happy
    Jingle: Quick Quick
    Dry - Mamia baby!

    Cut to show Sara holding Mamia’s Pack. She changes baby’s diaper, CU shot of the elastic ears sticking.
    [we see supers of Non-Irritating elastic ear]
    She him in the crib for nap

    Sara’s Dialouge : Bachay har kaam kartay hain Quick Quick.. isli mainay choose kia
    sab say Quick Absorb karny wala New Mamia Diapers!!!
    We see hand pouring blue liquid on Mamia Diapers
    cut to show the liquid being absorbed quickly (we see animated clock along with diapers)

    MVO: Mamia diapers with its Super Quick GEL Technology (logo)
    mashoor diapers kay muqablay main sab say teezi say karey jazb
    iski 3D technology, with 12-hour leak protection; rakhay babies ko rash aur allergy-free,
    [Non-Irritating
    elastic ear]

    Shot of stretching the elastic ear – diaper formation in 3D


    and we see a hand putting money in kiddybank

    We go into the animation


    MVO: aur iskay non-irritating elastic ear dain full grip
    affordability kay sath.
    Sara’s VO: Yaqeen na aey tou you must try.
    Fun & Games

    Sara comes back to see her kid in the crib but he has escaped from there.
    She look back to see her kid hugging her. She gives a super cute expression and kisses her kid.
    Shot of mother & child affection.

    Giggles & Laughers


    Kid: Peek a booo (in his broken language)
    Sara Khan: Awwww
    Shot of Sara Khan with Mamia Diapers

    Sara’s VO: Ab Pakistan mein agaya. Main ney bhe apna liya
    Mamia.
    We see a smiley – the eyes then become part of Mamia logotype
    We see logo animation of Mamia logo.

    Signature Music:
    Jingle: Quick Quick Dry - Mamia baby!
    Sara Khan:
    MVO: Mamia diapers with its
    Ready or Not here I come.
    Super Quick GEL Technology
    Jingle: mashoor diapers kay muqablay main
    Quick Quick… sab say teezi say karey jazb iski 3D technology, with 12-hour
    Kabhi here kabhi there… leak protection; rakhay babies
    Quick Quick ko rash aur allergy-free, aur iskay non-irritating elastic ear
    Masti everywhere dain full grip affordability kay sath.

    Sara Khan: Sara’s VO: Yaqeen na aey tou you must try.
    Peekaboo!!!
    Kid: Peek a booo (in his broken language)
    Quick Quick
    hameesha happy Sara Khan: Awwww
    Quick Quick Sara’s VO: Ab Pakistan mein agaya.
    Dry - Mamia baby! Main ney bhe apna liya Mamia.

    Sara’s VO : Signature Music:


    Bachay har kaam kartay hain Quick Quick.. Jingle: Quick Quick Dry - Mamia baby!
    isli mainay choose kia sab say Quick Absorb
    karny wala New Mamia Diapers!!!
    Shot Out 1:
    Sara Khan: Pakistani maao ne bhi apna liya hai mamia,
    keya apne bhi?"
    ThankYOU

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