Scribd Logo
Upload

Welcome to Scribd!

  • Market Anaysis-Soyamilk

    Uploaded by

    Vishnupriya
    39 views7 pages
    The marketing analysis identifies the target customers, pricing, plant location, distribution channels, and competitors for a new soya milk product. The target market includes health-conscious individuals, those on diets or exercising, and people with dairy allergies. The product will be priced competitively and distributed from a plant near Indore to cities like Bhopal and Delhi. Promotion will include advertising, discounts, and partnerships with gyms. The soya milk market is growing and there is strong competition from established brands.

    Original Description:

    Original Title

    market anaysis-soyamilk

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The marketing analysis identifies the target customers, pricing, plant location, distribution channels, and competitors for a new soya milk product. The target market includes health-conscious individuals, those on diets or exercising, and people with dairy allergies. The product will be priced competitively and distributed from a plant near Indore to cities like Bhopal and Delhi. Promotion will include advertising, discounts, and partnerships with gyms. The soya milk market is growing and there is strong competition from established brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    39 views7 pages

    Market Anaysis-Soyamilk

    Uploaded by

    Vishnupriya
    The marketing analysis identifies the target customers, pricing, plant location, distribution channels, and competitors for a new soya milk product. The target market includes health-conscious individuals, those on diets or exercising, and people with dairy allergies. The product will be priced competitively and distributed from a plant near Indore to cities like Bhopal and Delhi. Promotion will include advertising, discounts, and partnerships with gyms. The soya milk market is growing and there is strong competition from established brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    MARKET ANALYSIS

    The marketing analysis is one of the major components for any business planning.

    Through marketing analysis, we can identify our

     Target customers

     Pricing of the product

     Location of the plant

     Distribution channels and

     Major competitors in market

    Accordingly marketing strategies are developed to meet

    customer needs, demand and to obtain profits.


     Now a day’s people are very health conscious due to
    covid-19 and choosing more healthy and nutritious foods
    and food substitute products.
     So, the product flavoured soya milk has good target
    market, because of its many health benefits, purely a
    vegetable source obtained from plants, best substitute for
    dairy milk.

     According to the mordor intelligence report, the market of


    Indian soya beverages is expected to record a CAGR
    (compound annual growth rate) of 3.8% during forecast
    period 2020-2025.
    Market Segmentation
    Market Segmentation refers to the grouping of people who has similar kind of interests, age, gender, tastes,
    needs etc. This market segmentation helps to find the target customers, better matching of customer needs, better
    opportunities to grow which helps to enhance profit for business.

     Based on brand
     Based on loyalty, benefits
    locations such sought, shopping
    as country, state, status and income
    region. status.
     High density  Based on characteristics of the
     with age of 18 and above  All category of
    population areas person like personality traits,
     both males and females’ people because of
    like cities, interests, attitude, beliefs, values
    towns. people its low cost and
    and life style.
     income, education and family health benefits.
     people who values quality and
    status are not required
    healthy food.
    Marketing Mix
    The marketing mix consist of 4 p’s such as product, price,
    place and promotion.
    Product
     chocolate, vanilla, almond, elachi and coffee
     Packed in 250ml and 500 ml tetra packs
     Storage life – 9 months under refrigerated conditions
    Since the company is in initial stage, the production
    capacity of the product is limited and depends on market
    demand, order size and season.

    Price
     The price of any flavoured soya milk 250 ml pack is Rs.30 each and 500 ml pack is Rs.60 each.
    Marketing Mix
    Place
     The product soya milk manufacturing plant is set up in a place near Indore,
    Madhya Pradesh.
     From Indore, we can distribute the products to other near by cities such as
    Bhopal, Delhi, Kota, Vadodara etc. by road transportation.

    Promotion
     Tv advertisements, printed pamphlets through newspapers, radio etc.
     Advertisements through digital marketing includes social media such as Facebook, Instagram, telegram etc.
     Giving offers and discounts to the retailers for bulk orders
     Free sample distribution to supermarkets, organising events, arranging stalls at exhibitions
     Making deals or tie-ups with gyms and health centres which helps to promote our brand and reaches to
    customers.
    Target Market
    Soya milk mainly targets the people such as
     People who are health conscious
     People who are following diet, exercises and gym
     People who prefer vegan food products
     People who have health issues and allergies problem with dairy products
     Teenagers, age group above 18 due to different flavours available
     People who are living in urban areas with average to high income

    Competitors:
    There are so many strong competitors in the market such as
     Sofit
     Hersheys
     Godrej
     Soya Delight
     Soya Fresh
     Silk Soymilk and other local companies.

    You might also like