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Market Anaysis-Soyamilk
Market Anaysis-Soyamilk
The marketing analysis is one of the major components for any business planning.
Target customers
Based on brand
Based on loyalty, benefits
locations such sought, shopping
as country, state, status and income
region. status.
High density Based on characteristics of the
with age of 18 and above All category of
population areas person like personality traits,
both males and females’ people because of
like cities, interests, attitude, beliefs, values
towns. people its low cost and
and life style.
income, education and family health benefits.
people who values quality and
status are not required
healthy food.
Marketing Mix
The marketing mix consist of 4 p’s such as product, price,
place and promotion.
Product
chocolate, vanilla, almond, elachi and coffee
Packed in 250ml and 500 ml tetra packs
Storage life – 9 months under refrigerated conditions
Since the company is in initial stage, the production
capacity of the product is limited and depends on market
demand, order size and season.
Price
The price of any flavoured soya milk 250 ml pack is Rs.30 each and 500 ml pack is Rs.60 each.
Marketing Mix
Place
The product soya milk manufacturing plant is set up in a place near Indore,
Madhya Pradesh.
From Indore, we can distribute the products to other near by cities such as
Bhopal, Delhi, Kota, Vadodara etc. by road transportation.
Promotion
Tv advertisements, printed pamphlets through newspapers, radio etc.
Advertisements through digital marketing includes social media such as Facebook, Instagram, telegram etc.
Giving offers and discounts to the retailers for bulk orders
Free sample distribution to supermarkets, organising events, arranging stalls at exhibitions
Making deals or tie-ups with gyms and health centres which helps to promote our brand and reaches to
customers.
Target Market
Soya milk mainly targets the people such as
People who are health conscious
People who are following diet, exercises and gym
People who prefer vegan food products
People who have health issues and allergies problem with dairy products
Teenagers, age group above 18 due to different flavours available
People who are living in urban areas with average to high income
Competitors:
There are so many strong competitors in the market such as
Sofit
Hersheys
Godrej
Soya Delight
Soya Fresh
Silk Soymilk and other local companies.