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Innovation at Uber: The Launch of Express Pool
Innovation at Uber: The Launch of Express Pool
Group 10
Akanksha Gaikwad(2011074)
Avom Goyal (2011298)
Siva Brahma Madras Kesava Kumar (2011124)
Sai Jyothi Battagiri (2011299)
Marmik Upadhyaya (2011329)
Vineeth Pachava (2011274)
Komal Agarwal (2011111)
Yashwanth Chowdary (2011101)
5C Analysis
Competitors Context
Political - Investors appeared bullish on ride-sharing companies.
- Lyft
- Ola Economical - Dynamic Pricing model
- Didi Chuxing
- Grab Social - Access to ride sharing platforms are concentrated in urban areas only
- Local cab services
Technological - Increasing internet penetration and smartphone users
Threats - 70% of people driving for U.S based ride-sharing companies drove
for at least two companies
Problem Problem Statement: Team has to decide
whether to over-rule the 5-week freeze and
statement
increase the wait time in the 6 treatment cities
of synthetic experiment from 2 min to 5 min or
continue the experiment for remaining 3
and weeks.
Alternatives Alternatives:
• Let the synthetic experiment continue in 6
treatment cities for remaining 3 weeks
• Over-rule the five week freeze and increase
the wait time to 5-min in the six treatment
cities.
Increase the waiting time from 2 min to 5 min in the
Criteria For evaluation Continue the experiment without any changes
synthetic experiment
External Factors -Average pay out for drivers is 28428, lower than 2
-Drivers have average payout of 31198. which is min wait time.
Driver-Partners higher. -Drivers might observe the decrease in pay and
could revolt
•Recommendation:
Recommended • Continue the experiment without
interruptions
&
Action Plan •Action Plan:
• Let the team continue the synthetic
experiment without interruptions
• Analyse the results to validate whether
the Expresspool is viable or not
• Run another synthetic experiment to
validate if the 5 min wait time is
beneficial
• Based on the results make the decision
whether to roll out in other cities or not
Action Plan to •
handle Action plan to handling negatives:
negatives • Make plans to conduct another
experiment to validate the 5 min wait
time in different cities
•Based on results of current experiment
of express pool on 2 min wait time
make a decision to conduct 5 min wait
time experiment.
THANK YOU