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MRA ML1 Plabeeta Patangia
MRA ML1 Plabeeta Patangia
MILESTONE 1
PLABEETA PATANGIA
BATCH : DSBA DEC 20 GROUP 1
EMAIL : [email protected]
TABLE OF CONTENT
Problem Statement
Exploratory Data Analysis
• Data Info, Shape, Summary
• Univariate, Bivariate & Multivariate Analysis
Following is the summary of the summary of the data that gives us the information on all the basic
statistics Metrices.
EXPLORATORY DATA ANALYSIS
Correlation
Heatmap of the Correlation Matrix:
Univariate Analysis
EXPLORATORY DATA ANALYSIS
Univariate Analysis
EXPLORATORY DATA ANALYSIS
Univariate Analysis
EXPLORATORY DATA ANALYSIS
Univariate Analysis
EXPLORATORY DATA ANALYSIS
Univariate Analysis
EXPLORATORY DATA ANALYSIS
Univariate Analysis
Trend in Sales Summary
November Month gives out the highest sales and week 45 falls in
November which has the highest sales as compared to other weeks.
Sales decreased from Q1 to Q3 and takes a huge rise on Q4.
2019 seems to deliver highest Sales
EXPLORATORY DATA ANALYSIS
Bivariate Analysis
EXPLORATORY DATA ANALYSIS
Bivariate Analysis
EXPLORATORY DATA ANALYSIS
Bivariate Analysis
EXPLORATORY DATA ANALYSIS
Bivariate Analysis
EXPLORATORY DATA ANALYSIS
Inferences :
best customers
customers are on the verge of churning
lost customers
loyal customers
INFERENCES FROM RFM ANALYSIS AND IDENTIFIED
SEGMENTS
Best customers
• Euro Shopping Channel
• Souveniers And Things Co.
• Salzburg Collectables
• Danish Wholesale Imports
• La Rochelle Gifts
• L'ordine Souveniers
• The Sharp Gifts Warehouse
INFERENCES FROM RFM ANALYSIS AND IDENTIFIED
SEGMENTS
Customers are on the verge of churning
• Saveley & Henriot, Co.
• Saveley & Henriot, Co.
• Herkku Gifts
• Marta's Replicas Co.
• Vida Sport, Ltd
INFERENCES FROM RFM ANALYSIS AND IDENTIFIED
SEGMENTS
Lost customers
• Auto Assoc. & Cie.
• Bavarian Collectables Imports, Co.
• CAF Imports
• Cambridge Collectables Co.
• Clover Collections, Co.
• Daedalus Designs Imports
• Double Decker Gift Stores, Ltd
• Iberia Gift Imports, Corp.
INFERENCES FROM RFM ANALYSIS AND IDENTIFIED
SEGMENTS
Loyal customers
• Handji Gifts& Co
• Auto Canal Petit
• Tokyo Collectables, Ltd
• UK Collectables, Ltd.
• Mini Gifts Distributors Ltd.
THANK YOU