Week 9 - Introduction To Persuasive Speech

LESSON 7
PERSUASIVE SPEECH
1. Defining the concept
2. Analyzing the audience
3. Dealing with the topic

Part 1 - Defining the concept
A speech designed to change the audience’s

beliefs, attitudes or actions.
How can we be persuasive?
To be persuasive, we must be believable. To

be believable, we must be credible. To be
credible, we must be truthful.
Helmut Walters
Informative vs. Persuasive Speech
Informative Speech Persuasive Speech
Speaker’s Intention To increase knowledge To change mind

or action
Speech’s Purpose To define, describe, To influence

explain, compare audience’s responses
Listener’s Effect To know more To think or act differently

Persuasive speeches deal with three
different questions:
• Questions of fact
• Questions of value
• Questions of policy
Question of Fact
A question about the truth or falsity of

an argument.
Question of Fact - Example
Central Idea: There are three good reasons to believe
that Hoang Sa and Truong Sa archipelagoes belong to
Vietnam.
Main Points: I. Ancient map of China did not
contain Hoang Sa and Truong Sa.
II. Map of Vietnam in 17th century mentioned
Truong Sa and Hoang Sa as Bãi Cát Dài and Bãi Cát
Vàng.
III. Under several Nguyen Dynasties,
Vietnamese people collected seafood and shipwreck
around these two archipelagoes.
Questions of Value
Judgments about:
 right or wrong
 good or bad
 moral or immoral
 ethical, unethical
Question of Value - Example
Central Idea: Cheating in the exam is economically

and mentally advantageous. 
Main Points: I. No energy is used for studying, so

time and money are saved.
II. No brain cells are damaged, so the mind is

always fresh.
Questions of Policy
Speech to gain passive agreement
Speech to gain immediate action

Passive agreement or immediate action?
• To persuade my audience to vote for me in

the next election for the club leader.
• To persuade my audience that there should
be tougher regulations to stop late or missed
class attendance.
• To persuade my audience to volunteer as
activists for the Green Summer campaign.
Fact, Value, or Policy?
• Videotaping people without their consent is a

violation of human right to privacy.
• The legal age of marriage should be changed to 16.
• Be an IUer to develop your skills in various IU clubs.

Activity: Find three adjectives to advertise each
product.
Classy Durable
Stylish Safe
Professional Discounted
To be persuasive, focus on listeners’ benefits

PART 2: ANALYZING YOUR AUDIENCE
Put yourself in their shoes!

No.1 principle of persuasive speech
AUDIENCE CARE
Speeches are “by the people and for the people.”

1. What is not suitable in this context?
We need your support to
fight the Chinese virus!
Believe me, you’ll gain
more if your neighborhood
is changed into an industrial
area!
5 ITEMS TO CONSIDER:
1. Background: Consider age, gender, race, religion,

language… of audience.
2. Needs: Find out what they need, not what you
think they need.
3. Knowledge level: Whether or not to use technical
language, abbreviations, etc.
4. Attitude: Are they negative or positive about

the topic? Or mixed?
5. Environment: Check if conditions (physical and
psychological) affect your audience
PART 3: DEALING WITH THE TOPIC
• Analyzing the audience (focusing on their benefits)

• Determining the purpose of the speech
• Shaping and sharpening the central idea
• Outlining the central idea in a well-structured Preview
Common organization for persuasive speech: Problem-Solution-Effect
Another way to express this organization: Position-Action-Benefit

Basic Organization of a Persuasive Speech
POSITION - ACTION - BENEFIT
1. Position: Raise a problem for the audience to see

the need to change
2. Action: Show the audience how to change
3. Benefit: What the audience gain if they change
Activity: Sort out three elements
Situation: You are giving a speech to persuade your

university to invest in a new computer system at the library.
• The library should install a new computer system with

advanced functions.
• Using the new system, staff & students will work much
more efficiently and save a lot of time and energy.
• The library of our campus needs to be upgraded.
PART 3: DEALING WITH THE TOPIC
Audience Who will listen to your speech
To change your audience belief,

Purpose attitude, or action
Draft the points you will present to

Central points audience
Introduce what you will actually say

Preview .
in the Introduction
CHEATING IN THE EXAM – A STONE KILLING TWO BIRDS 
Audience Peer students
To persuade my friends to change their action

Purpose
in the exam!
Central points . 2) How, 3) What

1) Why,
In my speech today, I’ll show you how regretful it is if

Preview we don’t cheat at least once in our student life. Then,
I’ll show you how to get over any exam with ease.
Last, I’ll show you the sweet fruits that cheating can
offer.
Assignment: discuss a Position-Action-Benefit outline, then fill the planning
template with a suggestive title, target audience, purpose, outlined points
and a complete three-point preview.
1. Persuade IU management to apply blended learning

(in class and online) to suit the current time.
2. Persuade your friends to choose a learning mode (in

class or online)
Note: Your work includes two parts:

1) Discuss an outline of three points:
Point 1. Position/Problem: A need to change
Point 2. Solution/Action: How to change
Point 3. Effect/Benefit: What if the audience change
2) Complete the planning template
Links to submit:
Group 5:
https://drive.google.com/drive/folders/1FC-
hC4PX_nSI2pkM4JA0yqXVwTUZhUCQ?usp=sharing
Group 7:
https://drive.google.com/drive/folders/1gIyIFqicR46k3ztgk8Lp1Ekao7lENA
4O?usp=sharing
Group 8:
https://drive.google.com/drive/folders/1GHuoRiz565K49BgfbtM_EztJmbDgS
bKG?usp=sharing

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LESSON 7

1. Defining the concept

2. Analyzing the audience

3. Dealing with the topic

A speech designed to change the audience’s

To be persuasive, we must be believable. To

Informative Speech Persuasive Speech

Speaker’s Intention To increase knowledge To change mind

Speech’s Purpose To define, describe, To influence

Listener’s Effect To know more To think or act differently

A question about the truth or falsity of

Central Idea: Cheating in the exam is economically

Main Points: I. No energy is used for studying, so

II. No brain cells are damaged, so the mind is

Speech to gain passive agreement

Speech to gain immediate action

• To persuade my audience to vote for me in

• Videotaping people without their consent is a

• The legal age of marriage should be changed to 16.

• Be an IUer to develop your skills in various IU clubs.

To be persuasive, focus on listeners’ benefits

Put yourself in their shoes!

Speeches are “by the people and for the people.”

1. Background: Consider age, gender, race, religion,

4. Attitude: Are they negative or positive about

• Analyzing the audience (focusing on their benefits)

Common organization for persuasive speech: Problem-Solution-Effect

Another way to express this organization: Position-Action-Benefit

POSITION - ACTION - BENEFIT

1. Position: Raise a problem for the audience to see

Situation: You are giving a speech to persuade your

• The library should install a new computer system with

Audience Who will listen to your speech

To change your audience belief,

Draft the points you will present to

Introduce what you will actually say

Audience Peer students

To persuade my friends to change their action

Central points . 2) How, 3) What

In my speech today, I’ll show you how regretful it is if

1. Persuade IU management to apply blended learning

2. Persuade your friends to choose a learning mode (in

Note: Your work includes two parts:

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